Need for Speed

March 23, 2009--Electronic Arts Inc. announced today that Need for Speed SHIFT, the all-new authentic racing game in the Need for Speed series, will hit stores in Europe on September 17 and North America on September 22, 2009. Need for Speed SHIFT brings a true driver's experience to some of the world's most iconic racing tracks, including the storied Brand's Hatch in the UK. The game also features the largest roster of high-performance cars in Need for Speed history including race cars such as the Pagani Zonda F, Porsche 911 GT2 and Lotus Elise.

"With Need for Speed SHIFT, we set out to create a racing game that pushes the genre and delivers something never before seen in a Need for Speed title," said Patrick Soderlund, Senior Vice President at EA Games Europe. "By focusing on the driver's experience through the first-person view, we are able to capture the high-speed intensity and gripping emotions of racing."

Players are thrust into the loud, intense, and athletic experience of racing a car from the driver's perspective through the combination of perception based G-forces, the hyper reality of the cockpit view, and the all-new brutally disorienting crash dynamic. Need for Speed SHIFT features an accurate, accessible physics-based driving model that allows you to feel every impact, every change of track surface and every last bit of grip as you push yourself to the edge. Read more

October 30, 2008 -- EA and Nissan shift into high-gear this holiday! The Need for Speed series continues the tradition of featuring the most desirable cars as Black Box, a studio of Electronic Arts Inc. and Nissan today revealed the highly-anticipated all-new 2009 Nissan 370Z. This marks the first time an auto manufacturer has partnered with a videogame company for the world premiere reveal of a car. The Nissan Z will be available exclusively in this holiday’s hottest action driving title, Need for Speed Undercover, available in North America on November 18 and in Europe on November 21.

“For the past 15 years, Need for Speed has helped define contemporary automotive culture by bridging the gap between gamers and the world’s hottest cars. As such, we are very excited to partner with one of the automotive powerhouses today to exclusively reveal the all-new Nissan Z,” said Keith Munro, Vice President of Marketing at Electronic Arts. “Need for Speed is about style, fast-paced action and power; this is definitely a car made for Need for Speed fans. Come November, they’ll be able to test drive the all-new 370Z in the game before the car is released on the market.” Read more