June 10, 2008 -- Meridian Audio Ltd., the British company whose uniquely stylish, technologically sophisticated audio and video designs are legendary among knowledgeable AV fans and system-designers, is taking an increasingly active role in courting the design-savvy, upscale consumer. For one example, Meridian will participate in the upcoming Digital Downtown show in New York City, an exclusive free event open to the public from June 12-14 at the World Financial Center in lower Manhattan. At Digital Downtown (Booth #166), Meridian will highlight the stunning new F80 all-in-one entertainment system engineered in cooperation with legendary automaker Ferrari. Meridian will also be informing show visitors about its more "traditional" music and audio-video system solutions.
According to Meridian America president Walter Schofield, outreach of this type is increasingly necessary thanks to his company's unique status. "Meridian enjoys the enviable position of being perceived as both a "luxury' brand with exceptional industrial design, and as a serious cutting-edge innovator," said Schofield. "While in many cases these two appear mutually exclusive, they are inextricably joined at Meridian, and indeed their harmony defines our company's very beginnings. Over the years we've done a great job reaching the 'technology-first/enthusiast' consumer; now we're broadening our efforts to claim mind-share of the high-net worth individual focusing on the design and style side-but with an unvarying commitment to the benchmark performance standards that have been Meridian's from the very first."
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