"'Goodbye my love.' He doesn't say it. There's no room for softness... not in Sparta. No place for weakness. Only the hard and strong may call themselves Spartans. Only the hard, only the strong." – Dilios (300, Warner Bros – 2006)
The grass isn't greener on the other side of the fence. It just seems to be human nature to want your grass … and theirs! We don't just want our share of the business that is out there, we want our unfair share. That's certainly true of the PC/CE/communications industry. It's even more fun when you're tweaking the biggest bear in the forest.
Apple has always had fun pulling Microsoft's tail and then running back to their walled garden. Google had fun poking the lumbering giant because they were part of the hip, free generation (o.k., so they follow your every move, record your clicks/visits and sell the info … big deal). But suddenly, the Gates/Ballmer crew got the lumbering giant moving forward.
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