Lighting

The World's Largest Technology Company Focuses Its Consumer Electronics Proficiency at Rapidly Innovating the Lighting Industry; Aims to Take LED Lighting Solutions Beyond U.S. Early Adopters

May 17, 2011 – Long recognized in the United States as a high-tech powerhouse, Samsung has set its sights on becoming a new leader in the U.S. lighting market as the industry shifts into the digital age. The company announced today it is making its first LED lamps available in the U.S. as the company couples its technological prowess in LED with its deep marketing knowledge in consumer electronics to launch LED lighting solutions into the mainstream professional and consumer market.

Samsung LED Co., Ltd. www.samsungLED.com was established globally in April 2009, channeling the company's proven expertise in the electronics and electro-mechanics fields into the production of cutting-edge LED lighting. As a leader in LED technology from chips to TV displays, Samsung already possesses some of the largest LED production facilities in the world, helping ensure quality and reliability across the entire line of products. An American center of operations has been established in Atlanta, Ga., to support the company's expansion into the U.S. market.

"The lighting industry has finally caught up with the digital revolution, with microchip technology powering lamps enabling longer lifetimes, more environmentally-friendly designs and less energy consumption," says Philip Warner, Vice President of Samsung LED America. "The Samsung brand is practically synonymous with consumer electronics. As more and more people recognize the future of home and commercial lighting lies in this amazing digital technology, we are confident Samsung will take a leading position in the market." Read more

Maybe you're remodeling to optimize TV watching at home. Perhaps you're gearing up to secure virtual front-row seats to the “Big Game”. It's entirely possible that you're simply using the national conversion to 100-percent digital TV broadcasts at midnight on Feb. 17, 2009, as a good excuse to bring home a shiny, new high-definition TV.

Regardless of your motivation for the purchase, after eagerly unpacking your cherished widescreen DLP, LCD or plasma TV, you'll see there are many different options, tweaks and adjustments to make in pursuit of the best possible viewing experience. One oft-forgotten detail is how to use lighting in your media room or home theater. Read more