July 2006-- Panasonic today announced a promotion making it easier than ever for music lovers to take their music on the road. From August through December 2006, consumers get a $15 or $25 iTunes gift card for music downloads simply by purchasing a Panasonic iPod ready car CD receiver. The promotion applies to 15 different Panasonic models currently available at retail.
To support this five month promotion, Panasonic is launching an innovative campaign using website, podcasts and drive time radio advertising. The extensive on-line campaign, appearing on 3,500 unique websites, along with sponsored sports news podcasts, is designed to strategically reach iPod users and prospective customers and channel them to a dealer locator or a direct purchase site. The radio campaign sponsors Shadow Traffic in 8 key markets and features a tie-in with a local retailer.
Read more
Recent comments
1 day 52 min ago
1 day 7 hours ago
2 days 6 hours ago
2 days 13 hours ago
2 days 15 hours ago
2 days 18 hours ago
2 days 22 hours ago
3 days 17 min ago
3 days 3 hours ago
3 days 4 hours ago