Feb. 24 /PRNewswire/ — Intel
Corporation and Sony Music Entertainment (SMEI) today announced the
availability of a new application and service as a result of the strategic
relationship announced last October by the two companies.
Intel and SMEI have created a mobile high-quality music video application
that enables users to access “short form” music videos and other Sony Music
Entertainment content for playback on powerful cellphones and PDAs powered by
Intel applications and cellular processors. The application and related
support infrastructure will be available to carriers and OEMs worldwide in the
second quarter on Intel processor-based cellphones running Microsoft
Windows Mobile Smartphone 2002 and 2003.
“Music ringtones and mastertones have quickly become popular apps for
mobile devices,” said Sam Arditi, Co-General Manager of Intel’s Cellular and
Handheld Group. “Up to now, the quality of mobile video hasn’t been great, but
with this new application, consumers can enjoy a whole new world of
high-quality video entertainment on their cellphones and PDAs.”
The new mobile music video application, developed by Intel, Sony Music and
Emuzed, a third-party applications developer, will be demonstrated at the
Intel booth in Hall 4, Stand K24 and The Music Portal demo in Hall 2, Stand
D067 at 3GSM World Congress in Cannes, France during the week of February
23rd. The demonstration will feature premium content pre-optimized, formatted
and provided by Sony Music.
“This new application represents the first fruit of our collaborative
labors, and we believe it will set a new standard for mobile wireless video,”
remarked Thomas Gewecke, Senior Vice President, Business Development, Sony
Music Digital Services. “Through this relationship with Intel we are looking
to realize the many capabilities inherent in Intel’s Personal Internet Client
Architecture, and by optimizing our products for this powerful platform, hope
to deliver to customers a truly compelling end-user experience.”
When this application is activated it shows a ‘splash page.’ On the main
page the category browser presents users with content categories such as
What’s New, Hot Videos, Interviews and Legends of Music, which can be selected
with the handset’s navigational buttons or joystick. The user can then select
a content category to navigate the list of video content available. The video
detail page displays the name of the artist, the name of the song, and a
customized call to action [CAT] message, for example, “Jennifer Lopez’s new
record The Reel Me in stores now.”
Additional information about
Intel is available at www.intel.com.
SOURCE Sony Music Entertainment Inc.
