Oxo Measuring Cup

I know why the world is out of whack. Because the true genius's, the smart ones, the ones' that could truly change the world are working for OXO. Take a look at the new OXO measuring cup. Instead of hard to read measurements on the outside of the cup, the Einstein's at OXO put the measurements inside the cup. Genius I tell you. Available later this year, it will sell for under $10. www.oxo.com