Zibra Debuts New and Improved Cure For Package Wrap Rage

October 21, 2008 – Zibra just announced its latest product in the quest to successfully end the condition now known as Package Wrap Rage: the new Open It! Designed by groups of female consumers working with Zibra known as “because Women Know”, the new Open It! features several improvements from the first generation Open It! like an improved locking clasp, safety cap for the retractable blade and new packaging.

The Open It! is unlike any other product on the market because of its patented angular jaws. The jaws allow you to cut the hard plastic package while keeping your hands free from the sharp edges of the clamshell. The size of the jaws was engineered to provide maximum leverage while cutting. The “because Women Know” group wanted a tool that was safe and easy to use for everyone, including the elderly. The women also wanted the tool to be a complete cure by creating one tool that would open any package without requiring multiple tools. With its mini screwdriver, box cutter blade and its patented jaws, the new Open It! is the only tool that has everything you need to open any package.

"With 83% of all consumer purchase decisions being made by women, Zibra thought it would only make sense to create products that are designed by women," remarked Lane Ball, Zibra’s Director of Branding. “The improvements made in the new Open It! are directly attributed to our “because Women Know” design team. In fact, Zibra’s entire product line stems from the notion that female consumers are smart, creative and intuitive - because women really do know.”

The new Open It! has a MSRP of $9.99 to $12.99 and is available at Bed, Bath and Beyond, Walgreen’s, Target, Home Depot and other fine retailers nationwide. The Open It! is also available at catalogers and online retailers.

To learn more about the Zibra Company, go to www.enjoyzibra.com.

SOURCE Zibra Company