Zevro Introduces A New Storage Concept for Cereal

January 2004 - Zevro, a leading marketer of innovative kitchenware products, has introduced a contemporary new line of countertop cereal dispensers designed to make American consumers' life easier. Following a very successful introduction in Israel, Europe, Australia and other parts of the world, Zevro recently unveiled the unique product to busy consumers throughout the U.S.

Made of stainless steel and other durable materials, the countertop product features a unique dispensing technology that provides consumers with a variety of unique benefits:

• It's hermetically sealed to keep food fresh for long periods of time
• It features an easy-to-use twist mechanism that controls portion sizes and can be used by people of all ages (small children as well as seniors suffering from arthritis).
• It's more sanitary than boxed or bulk cereal and avoids waste and spills.
• It fits right on the countertop, has large cereal box capacity, is easy to clean and frees up valuable cabinet space.
• It's perfect for weight-conscious parents who are concerned about serving healthy portions to their kids.
• It's ideal for storage and dispensing of other dry foods like nuts, candy, beans, coffee and rice.
• The elegant design fits into all kitchen decors.

"The Easy Morning Cereal Dispenser is ideal for the busy family on the go as well as the people looking for stylish enhancements to their kitchen," says Gil Gold, Zevro CEO. "People in other parts of the world have discovered it is the ideal method of storing and dispensing cereal and other foods." Gold points out that more than 100,000 units were sold in just a few months when it was introduced in Israel in the late 1990s.

The Easy Morning Cereal Dispenser holds the content of a large size cereal box and comes in single and double units in black, white and stainless steel. The patent pending product is ready for distribution to stores throughout the country.

The product is ideally suited for entry-, mid- and high-end markets. Its reasonable price was credited to provide retailers and merchandisers with high margins and high turnover. A national advertising campaign has been launched to support the product introduction.

For more information, contact Zevro at 2340 West Touhy, Suite D, Chicago, Illinois 60645, USA. Phone: 1 800 313 8588 email: info@zevro.com or visit www.zevro.com

SOURCE Zevro