Van Gogh Vodka Launches Caffeine-Enriched Vodka

October 31, 2005 -- Van Gogh Vodkas, the award-winning top-shelf flavored vodka company that brought you martini’s "your way," is reaching out to digital consumers with the launch of www.twotimed.com, the Web site for the world’s only Double Espresso-flavored, Double Caffeine-enriched vodka. The innovative site was developed by .Com Marketing, a full service interactive ad agency, of Winter Park, Florida.

The new and compelling "micro-site" resonates the mystery surrounding Van Gogh’s new Double Espresso-Double Caffeine flavor and hinges on the edge of a new trend in engaging consumers; an interactive, laser targeted, viral marketing campaign. However, this micro-site offers a truly different experience than anything else in the vodka or martini world. The Web site (www.twotimed.com) launches the new Double Espresso-Double Caffeine flavor with a passionate, almost shocking story cloaked with the intrigue of being "two-timed." Snoop through the files of a private investigator to see who is two-timing your morning espresso. Express your own two-timing confessions online. Find unique martini recipes to try out for yourself.

"The sophisticated consumer requires a clever message to engage their attention," said Eric Raymond, Creative Director for .Com Marketing and mastermind behind the new micro-site. "We intend to heighten consumers' curiosity with a unique interactive environment that drops them smack dab into the middle of an alluring plot, in this case a compelling affair between your morning espresso and your evening vodka."

Imported from Schiedam, Holland's 125-year old Dirkzwager Distillery, Van Gogh Vodka is handcrafted in small batches using the finest grains. The exclusive new Double Espresso flavor is no exception; rich, smooth vodka boasting a grainy sweet flavor and the title of the world’s ONLY caffeine-enriched vodka.

David van de Velde, president of Luctor International, owner and exclusive importer for Van Gogh Vodkas, feels the Web site (www.twotimed.com) will appeal to the demographic that drives online communities. "The new Double Espresso-Double Caffeine vodka can sell itself on flavor alone, but this is about more than selling a product. This is about telling a story in an original way that will create excitement among consumers as a 'must have' while educating them about the Van Gogh Vodka brand, our centuries-old tradition of distilling and refining vodka and our family of 14 super-premium vodka flavors."

The Web site (www.twotimed.com) coincides with the launch of two new flavors, the Double Espresso-Double Caffeine and Black Cherry vodka. The Double Espresso-Double Caffeine flavor is designed to augment Van Gogh’s best-selling original espresso flavor, packing in two times the experience. Van Gogh's new Double Espresso-Double Caffeine flavor will be available wherever Van Gogh Vodka is sold starting November 1, 2005.

Find out more about Van Gogh Vodka at www.twotimed.com and make sure to find out who is two-timing you!

SOURCE Van Gogh Vodka