Briggs & Riley Announces Checkpoint-Friendly Laptop Sleeve

July 25, 2008– Briggs & Riley Travelware, a leader in innovative, high-quality luggage and business cases, will release SpeedThru, the first-ever Travel Sentry Approved, checkpoint-friendly laptop sleeve. On August 15th consumers will be able to purchase @work and verb laptop cases that incorporate the new SpeedThru sleeve. The Transportation Security Administration (TSA) recently gave the go-ahead to manufacturers to release checkpoint-friendly laptop sleeves after a careful review of design proposals and prototypes. Briggs & Riley played a key role in the development of checkpoint-friendly laptop cases that will allow airline passengers to travel through airport security with greater speed, ease and efficiency. In partnership with Travel Sentry, Briggs & Riley approached the TSA in 2004 with a proposed solution that would eliminate the need for travelers to remove laptops during the security check process.

Travel Sentry has now released its standards for laptop friendly bags and Briggs & Riley is the first to have completed the design and testing required to be Travel Sentry Approved. Travel Sentry creates and manages standards which improve travel security in cooperation with government security agencies, airlines, airports and the travel goods industry.

Jim Lahren, Vice President of Marketing at Briggs & Riley states, “Briggs & Riley is excited to offer travelers our SpeedThru checkpoint-friendly laptop sleeve that possesses Travel Sentry’s Red Diamond mark of approval. The TSA reports that more than 25% of travelers are now traveling with laptops, and checking bags in general have become more difficult and costly.”

Briggs & Riley’s new SpeedThru sleeve will be incorporated into their @work and verb business case collections shipping after August 15th. Current Briggs & Riley business case owners will be able to upgrade their existing sleeve with the Retro-fit SpeedThru laptop sleeve ($39.99), making it checkpoint-friendly. A Stand-alone SpeedThru laptop sleeve ($89.99) will be available for those travelers who like to travel light, and prefer to carry just a laptop sleeve. Both items will be available in the fourth quarter.

Lahren continues, “Consumers have long awaited the arrival of a ‘non-removal’ laptop carry-on case for an abundance of reasons, but most importantly, travelers want to prevent laptop damage and loss while speeding up airport security clearance. With the development of the Briggs & Riley SpeedThru sleeve, these concerns are dramatically reduced, if not eliminated altogether. In addition to ensuring a more efficient and speedy security checkpoint experience, the new sleeve will keep laptops well protected and easy to identify. This will reduce the possibility of damage and theft.

Please visit www.briggs-riley.com for a list of new products and store locations.

SOURCE Briggs & Riley Travelware

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