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Toshiba Unveils New PDR-4300 Four-Megapixel Digital Camera at PMA 2003
 March 2, 2003 -- Toshiba's new
PDR-4300 four-megapixel digital camera merges the company's expertise in
digital imaging with a simple control layout and portable design that makes
this new camera exceptionally easy to enjoy, operate and take along.
The latest addition to Toshiba's growing family of consumer-class digital
cameras, the PDR-4300 was unveiled today at the Photo Manufacturing Show in
Las Vegas by Toshiba Imaging Systems, a division of Toshiba America
Information Systems, Inc. It is expected to ship in mid-March with an MSRP
of $349.
The PDR-4300 boasts brilliant 2400 x 1800 resolution, a full suite of
professional-level manual options for control of light and exposure, along
with a precise Canon lens that sports a smooth 2.8X optical zoom to take
full advantage of the powerful 4.0 megapixel CCD, and ensure high quality
images with vivid, true-to-life color.
FEATURE-PACKED PERFORMANCE
Bridging the gap between the consumer and prosumer camera markets, the
PDR-4300 is the perfect fusion of photo excellence, versatile multimedia
functionality, and low cost of ownership. It is certain to appeal to both
digital-photo novices and long-time enthusiasts alike with its rich
feature-set.
- Resolution The impressive 4.0-megapixel CCD image sensor yields a
maximum image size of 2400 x 1600, with user-selectable 1200 x 800 and 720 x
480 resolutions also available.
- Optics To produce stellar results from afar or close-up, the camera
features an all-glass Canon lens equivalent to a 35-100 mm lens on a 35 mm
camera, plus a 2.8X optical and 2.2X digital zoom (total 6X zoom), macro
capability up to 6-inches, and a wide F2.9 aperture for improved light
gathering. Shutter speed range is 1/1000 sec. to 1/2 second. The camera's
flash, which is effective to a distance of 10 feet, provides four modes:
automatic, red-eye reduction, fill in flash, and force off.
- Operation Though it can work as a simple, point-and-shoot camera, the
PDR-4300 offers an arsenal of manual controls for the experienced
photographer. Users can adjust for changes in white balance, exposure
compensation, manual exposure, light metering (center, spot), ISO
sensitivity (100/200/400), and continuous shooting. Exposure modes are
program, full manual, shutter-priority, aperture-priority and scene select,
while white balance modes are automatic, daylight, cloudy, incandescent
light and two for fluorescent light.
- Memory For all day shooting, the PDR-4300 ships with a reusable 16MB
Secure Digital card capable of storing JPEG images at three compression
levels fine, normal or basic. Depending on the image compression selected,
it can record on the 16MB card 9, 14 or 28 pictures at 2400 x 1600
resolution; 30, 45 or 90 in 1200 x 800 resolution; or 75, 112 or 225
pictures at the 720 x 480 resolution. The camera is compatible with SD
cards up to 512MB that are capable of storing nearly 8,000 images.
- Multimedia Even the most dedicated still photographer will have fun with
the PDR-4300's AVI Movie Mode. The camera captures 320 x 240 resolution
video clips at 15 fps just as easily as it shoots still images. Not only is
this multimedia function great for preserving fun memories of family and
friends, it is ideal for sharing business information such as product
demonstrations to customers, a home layout to potential buyers, or a keynote
speech with far-flung colleagues.
- LCD/Viewfinder The PDR-4300 comes equipped with a bright 1.6-inch
polysilicon color LCD monitor (279 x 229) and an optical viewfinder.
- Downloading USB 1.0 high-speed transfer from camera to compatible
computers (Windows 98/2000/ME/XP, Mac OS 9.2 or later, Mac OS 10.1 or
later). Video output is also provided (NTSC/PAL).
- Accessories A complete digital imaging solution, the PDR-4300 camera
ships with a 16MB SD memory card, 4 AA batteries, USB cable, video cable, an
IR remote control, a hand strap, and a CD-ROM containing ACD System photo
editing software, USB driver and an in-depth instruction manual.
For information, U.S. customers call 1-800-288-1354. Fax, 1-800-470-9390.
Or visit www.dsc.toshiba.com. Go to www.shoptoshiba.com to purchase the
PDR-4300 and other Toshiba items on-line.
SOURCE Toshiba
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