Toshiba Sets New Value Standard for Full-Featured Digital Cameras

November 2002 -- Toshiba Imaging Systems, a division of Toshiba America Information Systems, Inc., is getting shoppers ready for this holiday season with a stocking full of exciting new deals from its award-winning line of digital cameras.

Effective today, Toshiba is reducing the price of its popular 2.2 megapixel digital camera, the PDR-M25, by nearly fifteen percent from $229 to a breakthrough $199. In addition, Toshiba is immediately cutting the price of the PDR-3300 3.2 megapixel camera from $329 to $299, putting the excitement of high-resolution digital photography within the grasp of even the stingiest of shoppers.

PDR-M25: TWO MEGAPIXELS FOR UNDER $200
Named in April 2002 to PC World¹s prestigious Top Ten Digital Cameras Under $500 list, the compact-sized Toshiba PDR-M25 camera takes advantage of a wide spectrum of digital imaging technologies to enable users of all levels to capture dynamic, eye-catching photographs. And with today's price drop, it is now one of the lowest priced two-megapixel, optical zoom equipped digital cameras on the market.

Key features of the PDR-M25 include an advanced 2.2 megapixel CCD to capture images at resolutions up to 1792 x 1200 pixels; an aspherical glass lens (equivalent to a 38-114mm lens on a 35mm camera) equipped with 3X optical zoom and 2X digital zoom; a 1.5-inch high-resolution color LCD for instant preview and review of photos; reusable, high-capacity SmartMedia card storage; and a macro mode that lets photographers get up close to the action and capture intricate details missed by other cameras.

PDR-3300: THREE MEGAPIXELS FOR UNDER $300
PC Magazine recently recommended the PDR-3300 as "a great value for those who want the most camera for the least money." Now at under $300, the PDR-3300 is an unprecedented value in the three-megapixel camera class.

The PDR-3300 makes a striking impression with its highly polished black and slate gray color scheme. Cleverly combining its good looks with an arsenal of photography tools, the camera produces crystal-clear pictures while retaining rich, true-to-life colors. The 3.2 million pixels CCD gives digital photographers greater edge detail in picture file sizes up to 2048 x 1536 pixels.

Although it maintains the operational simplicity of a point-and-shoot camera, the PDR-3300 is equipped with functions that make it attractive to the more experienced shutterbug. These include a Canon all-glass lens with a focal length equivalent of 35mm to 100mm on a 35mm camera; a 2.8 optical zoom, 2.2x digital zoom and a Macro mode for dramatic close-ups; a five-mode flash system; Aperture-priority AE, Shutter-priority AE and Full Manual AE; Manual White Balance and Exposure Compensation (+/- 2.0 at 0.3EV); ISO sensitivity (100/200/400); SD memory; and enhanced signal processing technology for smooth burst mode shooting.

Additional features include a optical viewfinder, a 1.6 inch (60K pixels) LCD monitor for playback (2x zoom, slide show, movie, thumbnail modes), USB connectivity for super-fast downloading, and Epson PRINT Technology. Another distinction is its wireless remote control that conveniently gives users the option of shooting up to ten feet away from the camera.

Both the PDR-M25 and PDR-3300 come with everything that is needed to capture, download and edit digital photos, including a SmartMedia or SD memory card, all necessary cables, batteries, and a CD-ROM with software.

For more information, U.S. customers call 1-800-288-1354. Fax, 1-800-640-8674. Or visit Toshiba on the Web at www.dsc.toshiba.com. Consumers are encouraged to visit www.shoptoshiba.com for on-line shopping.