Toshiba Reduces Price of PDR-T20 Two-Megapixel Digital Camera to $299

January 2003 -- Toshiba Imaging Systems, a division of Toshiba America Information Systems, Inc., announced today that it has slashed the MSRP of its popular PDR-T20 2.0 megapixel camera by more than twenty-five percent.

Previously priced at $399, the Toshiba PDR-T20 is now available for an affordable estimated street price of $299. With its two-megapixel resolution, 6X total zoom, SD storage format and revolutionary touchscreen LCD, the PDR-T20 merges brilliant photo output with point-and-shoot convenience and low cost of ownership.

By featuring a touchscreen LCD, the PDR-T20 eliminates buttons, knobs and dials that may complicate the digital photographic experience. This benchmark achievement enables the user to navigate every camera feature except the zoom with a stylus just as they would a PDA. In addition, the camera's LCD sports a unique paint palette to draw and write on digital images, a feature highly valued by Realtors, contractors and insurance professionals who need to keep detailed notes for documentation and for sharing information with colleagues.

Heralded as one of the most innovative designs in the consumer digital camera category, the PDR-T20 has received excellent reviews since its introduction six months ago. According to Consumer Guide, the Toshiba PDR-T20 is: "a perfect starter camera. It's easy to use and produces great images for its resolution. The camera has very good quality glass optics and a 2X optical zoom. ACDSee image-editing software is included to let you perform some fairly comprehensive image editing."

SLEEK DESIGN, POWERFUL PICTURE TAKING
The PDR-T20 packages its wealth of uncompromising photographic features and controls into a high tech-looking, silver metallic casing that combines pocketable dimensions with a distinctive sliding lens cover.

The PDR-T20 takes advantage of its superior 2.01 million-pixel CCD sensor to capture richly detailed 1600 x 1200 images with superior color reproduction. For an up-close feel, the sensor works hand-in-hand with a 2x optical zoom lens (equivalent to a 38-76 mm lens on a 35 mm camera), plus a 3x digital telephoto mode, resulting in 6x total zooming capabilities.

To assist in capturing the perfect picture, the camera's "Scene Mode" automatically makes the optimum settings according to the type of subject selected, such as portrait, landscape, sports and night view.

Other key features include a high-precision auto and manual white balance, exposure control set either automatically according to brightness or manually set for preferred compensation, a self-timer, multi-zone TTL metering, shutter speeds from 1 second to 1/1000 second, and a pop-up flash with auto, forced, suppressed and red-eye reduction modes.

ACCESSORIES
The Toshiba PDR-T20 is a complete digital imaging solution for greater satisfaction. It ships with a 8MB SD card, USB cable, hand strap with stylus pen, camera bag, and an environmentally-friendly rechargeable lithium ion battery. The included CD-ROM comes loaded with ACDSee imaging software for Windows OS (98, 2000, ME, XP) and Macintosh OS, USB Drive and instruction manual. An AC Adapter is included to recharge the long-life battery while it is in the camera.

For more information, U.S. customers can call 1-800-288-1354. Fax, 1-800-640-8674. Or visit Toshiba on the Web at www.dsc.toshiba.com. Consumers are encouraged to visit www.shoptoshiba.com for convenient on-line shopping.

SOURCE Toshiba