The Evercare Company Debuts Over 100 New Home Care Products

Jan. 13 /PRNewswire/ -- Inspiring a new generation of home care with designer-quality products that deliver function and style, The Evercare Company today debuted over 100 new products across the cleaning, closet, bath and pet shedding management product categories. Headlining the assortment is the new EverCare Clean Collection, a complete line of breakthrough products designed to meet any cleaning challenge on any household surface -- with style.

Delivering high-performance cleaning power, superior quality and innovative design, the EverCare Clean Collection products for 2003 include the EverCare Sweep 'N Clean electrostatic sweeper, the EverCare Aromatherapy for the Home line of aromatic cleaning products and the EverCare Premium, Travel-Sized and Large Surface Lint Pic-Up rollers. The company is also debuting a new line of laundry care bags designed to protect particular types of clothes during the wash cycle. The EverCare Laundry Solutions line includes Bra Sac, Sock Sac, Work Out Sac, Camp Sac and Laundry Sorting Sac.

"Better designed products that meet the style and functional needs of consumers can help retailers drive the category -- and that's what we're all about," said Nick McKay, CEO of The Evercare Company. "Our new products -- many of which will soon be stocked by blue-chip retailers across the United States -- deliver best-in-class functionality and trend-right style. We are extremely proud of the new additions to our line."

The Evercare Company will display its over 100 new products, including the EverCare Clean Collection, and more at booth #8338 North Hall at the 2003 International Housewares Show from January 12 through 14 at McCormick Place in Chicago. Show attendees can examine first-hand the following EverCare innovations:

The EverCare Sweep 'N Clean, an electrostatic sweeper with a squeegee, pivoting head and overmolded handles, is an easy-to-handle solution for any dusty or dirty surface including floors, cabinets, ceiling fans and shower stalls. The EverCare Sweep 'N Clean comes with a package of five heavyweight, non-woven, electrostatically charged cloths that can be used wet or dry, thanks to their extraordinary strength, an added bonus for busy homeowners. The Sweep 'N Clean can quickly dust or mop floors, and its unique, multi-purpose design allows the head to adjust to 45 and 90 degree angles to clean hard-to-reach surfaces.

Who says size doesn't matter? The Evercare Company is introducing three new Lint Pic-Ups sized to meet any need: premium, travel-sized and large surface.

Giving consumers a professional advantage, the Premium Lint Pic-Up Adhesive Roller is a commercial-grade product similar in function to lint rollers used by the dry cleaning trade. The Premium Lint Pic-Up roller features an ergonomic designed ABS handle overlaid with a soft PVC material to create a high-end look and a more comfortable, slip-free hold. The roller's free-spinning cage gets the job done faster than ever, and its 70 layers of tape that utilize the patented Zip-Strip sheet removal technology make pick-up quick and easy with no waste.

Compact in size but just as powerful as the full-sized Lint Pic-Up, the new Travel-Sized Lint Pic-Up Adhesive Roller has 30 sticky layers on each roll that make fast work of lint, pet hair, crumbs and more. Fitting nicely in purses, backpacks, suitcases or glove compartments, the Travel-Sized Lint Pic-Up is available in the company's new bright translucent fashion colors for 2003 -- Bright Blue, Red or Yellow -- to drive impulse purchases, or in basic black. Products come in two merchandising displays, a PDQ or clip strip.

The new Large Surface Lint Pic-Up is a substantial 10-inch wide version of the trusted lint roller. With 25 sticky layers per roll, the Large Surface Lint Pic-Up effectively cleans any large surface that attracts pet hair, lint and dust including furniture, drapes, car interiors and pet beds. In addition to the adhesive roller, a washable, reusable roller that rinses clean is available as a refill option. The Large Surface Lint Pic-Up is available in either a hand-held version or with a telescoping handle with a non-slip overmolded grip.

Bringing the popular aromatherapy trend in candles, bath and spa products into home care, The Evercare Company introduces an industry first with its Aromatherapy for the Home line of hard-working, great-smelling cleaning wipes. Offered in either Energizing Citrus or Calming Lavender, these aromatic household disposable wipes are available in multiple product categories including floor, furniture, kitchen and bath, and glass to impart a whole home scent that delights room after room. The Aromatherapy for the Home concept from The Evercare Company creates a unifying, consistent scent throughout the home.

Commitment to Retailers and Consumers
"Our new products for 2003 reflect our stronger than ever commitment to deliver trend-right, high quality products that are the clear winners in their categories at their price points," said Lena Heidel, Director of New Product Development for The Evercare Company. "We recognize that a product must get on the shelf first in order for the consumer to gain access to it and that ease of merchandising, pricing and retailer friendly packaging are just as important as consumer features and functionality."

To help ensure its products meet retailer and consumer needs, The Evercare Company evaluates and incorporates the newest technology as part of the design process. In developing the EverCare Clean Collection, the company partnered with Punati Chemical Corp., producers of the SMELLS BEGONE family of products, to develop original, non-toxic odor neutralizing sprays, which can be atomized throughout the home and safely sprayed on pet bedding or litter. In addition to the proprietary odor-absorbing formulations, Punati's technology, which can also release a scent, plays a part in EverCare's new Aromatherapy for the Home product line.

Designing for the Future
In addition, The Evercare Company is concepting new children's storage lines at the 2003 International Housewares Show that leverage the success of its EverCare Kids Closet Collection introduced in 2002. The concepts include age-appropriate storage solutions that help keep a growing family organized and address needs for clothing as well as toy storage.

For more information, please visit http://www.evercare.com.

SOURCE The Evercare Company