Tanita Introduces 2003 Scale Plus Body Fat Monitors

January 2003/PRNewswire/ -- Tanita Corporation, manufacturer of the world's best-selling scale plus body fat monitors, brings the superior quality and advanced features that are the hallmark of the Tanita brand to consumers at even more affordable price points. In addition, exciting new design enhancements ensure that Tanita's products will fit any home décor.

Tanita is lowering the price of its entry model, the UltimateScale, to $39.99 from $49.99, effective April 1, 2003. Offering advanced features at even more economical price points, Tanita's 2003 line also includes the new BF-679, BF-680, BF-681, BF-682 and BF-578 scale plus body fat monitors. Tanita's 2003 scales plus body fat monitors will be available to consumers in April.

"Tanita offers a wide range of reasonably-priced products, making body fat monitoring available to even more consumers," said Jeff Kahn, vice president of sales, Tanita Corporation of America's consumer division. "For 2003, we are bringing our more advanced features and cutting edge design to our introductory models for the first time."

UltimateScale
Available at the new low price of $39.99, Tanita's UltimateScale is the perfect model for individuals or couples who want to monitor their body fat at a truly affordable price. With a distinctive design and wide range of available colors, the UltimateScale is a precision scale that includes body fat analysis as a standard feature. Users simply choose between the weight-only button for everyday weighing and the easy-to-program individual information buttons before each body fat reading. In addition to white, frosty white, translucent blue and translucent green, the scale is now available in black, cream and silver.

BF-679 Duo Model
Great for two-person families, Tanita's BF-679 duo model stores personal data for two users and is calibrated for adults and children who are inactive to moderately active. The scale compares current weight and body fat readings to the previous ones, and compares body fat readings to the healthy range(1) for the individual's age and gender. The BF-679 is available to consumers at a suggested retail price of $59.99.

BF-680 Athlete Model
Perfect for two-person families and athletes, Tanita's BF-680 athlete model stores personal data for two users, and is calibrated for adults and children who are inactive to moderately active and athletic adults who are very fit. The scale also compares current weight and body fat readings to the previous ones and compares body fat readings to the healthy range(1) for the individual's age and gender. The scale is available to consumers at a great value of $69.99.

BF-681 Family Model
Perfect for four-person families that want to monitor their body fat using advanced features, Tanita's BF-681 family model stores personal data for four users, and is calibrated for adults and children who are inactive to moderately active. The scale compares current weight and body fat readings to the previous ones and compares body fat readings to the healthy range(1) for the individual's age and gender. The scale also estimates how many calories can be consumed daily to maintain the current weight. The BF-681 is available to consumers at a suggested retail price of $79.99.

BF-682 Family Model
Tanita's BF-682 family model with athlete mode stores personal data for four users, and is calibrated for adults and children who are inactive to moderately active adults and athletic adults who are very fit. The scale compares current weight and body fat readings to the previous ones and compares body fat readings to the healthy range(1) for the individual's age and gender. The scale also estimates how many calories can be consumed daily to maintain the current weight. The BF-682 is available to consumers at a suggested retail price of $89.99.

BF-578 Glass Model
Tanita's BF-578 glass model with four-person memory is perfect for style-conscious families of diverse fitness levels. With its sleek glass design and large, easy-to-read LCD display, the BF-578 is calibrated for adults and children who are moderately active or inactive and adults with athletic bodies who are very physically fit. The scale compares current weight and body fat readings to the previous ones, and compares body fat readings to the healthy range(1) for the individual's age and gender. The scale is available at a suggested retail price of $99.99.

Understanding and monitoring body fat gives a better measure of fitness, health risks, weight classification, and the effectiveness of a nutrition program. However, unlike weight, body fat is not always visible and can't be determined using an ordinary bathroom scale. Home-use scales plus body fat monitors enable individuals to see their bodies better by monitoring their body fat and weight, while tracking changes over time. Superior quality, innovative features and affordable prices make Tanita's scales a leading choice for consumers looking for ways to maintain a diet and exercise program.

For more information on Tanita's product line or to find a local retailer, consumers may call 1-800-9-TANITA or visit the company's Web site, http://www.tanita.com/.

.Source: Tanita Corporation