SportBrain Aims to Get Americans Moving

SportBrain Inc, introduced the first wireless personal fitness assistant (PFA) designed to motivate users to increase their activity and reward them for achieving their goals. Every step tracked by the SportBrain PFA earns points which can be redeemed for discounts or merchandise.
SportBrain wants to make it easy and fun to turn a daily routine into a healthy routine by helping users find interesting and innovative ways to work activity into their day without changing their lifestyle. Simply taking the stairs instead of the escalator, walking the dog for an extra ten minutes, or parking the car farther away from the store can have big benefits over time.

The SportBrain technology is incredibly easy to use and requires no configuration, programming or software installation. It consists of the SportBrain tracker, the SportPort transmitter and personalized Web display at www.sportbrain.com. Users simply clip the SportBrain tracker at their waist and wear it everywhere. Whether running errands or a marathon, the tracker automatically records users' physical activity, including steps, speed, mileage and calories burned. What's more, the SportBrain tracker can also receive signals from common heart rate monitors and record that data as well. At the end of the day, the SportBrain tracker is placed into its SportPort transmitter and data is automatically sent via an ordinary phone line to users' private Web pages at www.sportbrain.com. There, users can view their progress, share their data with friends, compare their results to others, automatically graph key stats and make notes in their SportFolio personal journal. Best of all, users earn reward points for every step they take which can be redeemed for discounts and merchandise.

"We believe the SportBrain PFA should become an essential part of everyone's lives," said Andreas Bibl, CEO and Co-founder . "As a nation, we need to get moving. According to the CDC, obesity levels in this country have increased dramatically in the last few years, to nearly 20 percent, largely as a result of inactivity. But the good news is, physical activity need not be strenuous to achieve health benefits. According to the Surgeon General, it only takes 30 minutes of walking a day, and you can split that up however you'd like."

The SportBrain personal fitness assistant is immediately available at www.sportbrain.com for $99.99 and will be available at leading retailers in time for the holidays. The SportBrain PFA includes a SportBrain tracker; a snap-on SportFace decorative accessory; and the SportPort transmitter, which automatically sends user data from the tracker to the Web site through an ordinary phone line.

About SportBrain Inc.
SportBrain Inc. is committed to inspiring people to improve their physical and mental condition, while providing the necessary tools and information to allow users to achieve their goals.

Funded by SOFTBANK Venture Capital, TechFund Capital and NFL Hall of Famer Ronnie Lott, SportBrain has created a unique personal wireless platform featuring simple-to-use products which allow users to easily monitor and analyze personal data. The first application of this platform has numerous pending technology patents. More information about SportBrain is available at www.sportbrain.com

Source: SportBrain