Sony To Make One Lucky PlayStation 2 Consumer a Millionaire

Nov. 17 /PRNewswire/ -- This holiday season, Sony Computer Entertainment America Inc. is poised to give one lucky consumer the ultimate gift -- one million dollars. The "PlayStation's Million Reasons to Play PlayStation2 Combo Pack $1 Million Giveaway," marks the first time the company has offered a hardware promotion of this magnitude. For a chance to win the million dollars, consumers can enter the serial number from their new PlayStation 2 Combo Pack online at www.us.playstation.com by January 16. A winner will be randomly chosen on January 26, and presented with a check for a one-time payment of one-million dollars by the beginning of March, 2004. See official rules at www.us.playstation.com to enter without purchase.

The PlayStation 2 Combo Pack offers consumers everything they need for a compelling gaming experience -- the console, online connectivity and gaming content -- in one simple package. For $199 suggested retail price (SRP), the PlayStation 2 Combo Pack offers a savings of $60 with each purchase, and includes the PlayStation 2 computer entertainment system, Network Adaptor (Ethernet/modem) (for PlayStation2), and a copy of the online-enabled game ATV Offroad Fury 2 (savings comparison based on MSRP of items sold separately).

"'PlayStation's Million Reasons to Play' marks the largest hardware promotion of its kind and is a great way for us to kick off our holiday season," said Sharon Shapiro, director, promotions, Sony Computer Entertainment America. "The PlayStation 2 Combo Pack gives gift-givers and receivers an incredible entertainment package, and with the giveaway we are taking this value proposition one step further."

The "PlayStation's Million Reasons to Play" is a national campaign supported by radio advertising, Internet marketing as well as a heavy in-store retail presence. National radio ads will run in 11 markets nationwide, from November 24 through December 23, 2003. In addition, the company will conduct a large-scale POP campaign consisting of multiple in-store elements, such as static clings, monitor shrouds on approximately 20,000 retail TV monitors nationwide, tent cards, tearpads and promotional buttons for in-store sales forces. For more information on "PlayStation's Million Reasons to Play PlayStation 2 Combo Pack $1 Million Giveaway," visit www.us.playstation.com.

Source: Sony Computer Entertainment America Inc.