SoBe Quenches Thirst for Wireless Content

June 6, 2005 — Versaly Entertainment, a leading mobile media company, today announced an agreement with 5280 Mobile, one of the leading agencies for wireless brand extension, to produce the SoBe Phone Gear mobile storefront for South Beach Beverage Company (SoBe). Versaly will assist 5280 Mobile in producing, managing and distributing ringtones, wallpapers and other mobile content for fans of the popular beverage company.

“After careful consideration, we chose Versaly as our lead developer because of their mobile and brand management expertise,” remarked Blake Fayling, President, 5280 Mobile. ”We look forward to working with them on this and future endeavors.”

SoBe Phone Gear is accessible through the www.sobebev.com site beginning today, June 6th, with initial offerings to include “LizTones” (ringtones) and “SoBe Scenes” (wallpaper). Additional content, including SoBe mobile video of the company’s team of elite action sports athletes, Team Lizard will be available in coming weeks. “LizTones” will include special mixes from the various SoBe DJs, including DJ Rob Devz and Freddy, the company’s offbeat “official spokesman.” “SoBe Scenes” will focus on the incredible feats of the SoBe sponsored action sports athletes and celebrate the SoBe lifestyle, allowing fans to stay connected to the SoBe teams anywhere. Videos will include world record attempts, incredible stunts, and a mobile version of much of what is currently available on the www.sobebev.com website.

Users can select their mobile provider and phone model, which enables them to select from a variety of content available. SoBe Phone Gear mobile products will also be available from select carriers later this summer.

“Our Agreement with 5280 Mobile will allow us to work together to create and produce promotions that utilize the capabilities of the mobile phone, the SoBe brand and distinctive personality and action sport athletes,” said Matthew Feldman, president and CEO of Versaly Entertainment.

SOURCE SoBe

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