SMaL Camera Technologies Announces its World's Thinnest Digital Camera

March 14 /PRNewswire/ -- SMaL Camera Technologies, Inc. announced today that FUJIFILM AXIA CO., LTD, a subsidiary of Fuji Photo Film Co., Ltd. of Tokyo, will release the world's thinnest digital camera -- the 6mm thin eyeplate -- based on SMaL's Ultra-Pocket digital camera design and technology. SMaL introduced the credit card-sized Ultra-Pocket at the 2001 International Consumer Electronics Show, where it was awarded "Best of Show" in the digital imaging category. With the launch of its new eyeplate, FUJIFILM AXIA is the first OEM to bring a version of the Ultra-Pocket to market. It is scheduled for release first in Japan on April 1, 2002.

In the OEM partnership between the two companies, SMaL supplies FUJIFILM AXIA with the reference design and major components, including SMaL's proprietary CMOS image sensor and ASIC. FUJIFILM AXIA manufactures, markets, and distributes the eyeplate.

"No other camera on the market comes close to offering such a unique combination of size, affordability, and quality," says Maurizio Arienzo, President and CEO, SMaL Camera Technologies. "In order to meet the global demand for this sleek product, we were interested in OEM partners with a strong brand, a proven track record for quality, and solid distribution channels who could move very quickly. Partnering with FUJIFILM AXIA on this project made perfect sense for SMaL." Yutaka Kuroki, Manager of Hardware Marketing Division, FUJIFILM AXIA CO., LTD. adds, "We found SMaL's innovative technology very interesting and we believe the eyeplate can create new demand in the digital camera market."

Thanks to SMaL's ultra-low power imager chip set, its optics, and its 0.8mm thin, USB-rechargeable, lithium polymer battery, the eyeplate boasts an amazingly thin 6mm (0.2 inches) credit card size. SMaL's color CMOS image sensor has VGA resolution and consumes six times less power than typical VGA imagers. The chip set also features SMaL's proprietary Autobrite technology, which greatly enhances the dynamic range and automatically adjusts the exposure so that details in both bright and dim areas of a picture are clear.

About SMaL Camera Technologies
SMaL develops electronic imaging solutions for a variety of business and consumer markets, including: unique digital still cameras, security and surveillance, automotive, and handheld devices (such as mobile phones, personal digital assistants, and toys). SMaL's expertise is in silicon imager design, image processing, and the integration of these disciplines into high quality, low cost electronic cameras and their applications. SMaL has proprietary technologies that provide elegant solutions to key issues in electronic imaging, such as adaptive dynamic range, picture quality, and low power consumption. SMaL was co-founded and launched in 1999 by leading electronic imaging experts at the Massachusetts Institute of Technology (MIT). SMaL Camera Technologies, a privately held venture-backed company, is headquartered in Cambridge, Massachusetts, USA. On the Net: SMaL Camera Technologies' site: http://www.smalcamera.com/

About FUJIFILM AXIA
FUJIFILM AXIA CO., LTD. is a subsidiary of FUJI PHOTO FILM CO., LTD., a leading global manufacturer in three business segments, including Imaging Solutions, Information Solutions and Document Solutions with consolidated sales of more than $18 billion. AXIA is the top distributor of the FUJIFILM brand digital cameras in the Japanese market. In addition, AXIA designs and markets its own brand products. AXIA is headquartered in Shibuya, Tokyo, Japan. On the Net: FUJIFILM AXIA's site: http://www.axia.co.jp/

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Website: http://www.smalcamera.com/
http://www.axia.co.jp/