simplehuman Introduces Quick Load Paper Towel Holder

August 2004 --Whether it’s red wine on a white carpet or the proverbial glass of spilled milk, a quick grab for a paper towel has become an instinctive act of cooking and cleaning. The new simplehuman quick load paper towel holder features several design innovations to make this everyday task easier and more efficient.

A quick release mechanism, triggered by a light squeeze, releases the top of the paper towel holder in seconds. Once a new roll of paper towels is loaded, the top is re-inserted with another squeeze to lock it back in place. While changing a roll of towels easily is important, the design team also wanted to be sure that using one hand to grab a towel could be done efficiently. To that end, the base is the heaviest in its class to ensure steady operation and prevent the holder from tipping when used with one hand. The base of the holder also has a raised wave pattern to keep paper towels from unraveling. “People spend a lot of time and money to upgrade their kitchen but often the smaller items that can really improve the efficiency and aesthetics of the kitchen go overlooked,” says simplehuman Founder & CEO, Frank Yang who also acts as design director for the company. “A paper towel holder is something that by nature must be on display and easy-to-reach and we wanted to create a product that could go with a wide range of kitchen décor and offer superior ergonomics.”

The rod and base are made of stainless steel for durability and the polypropylene accents come in red, black, and white in keeping with the trend to offer more color options on everyday kitchen items. dimensions: 7.7” width x 7.7”deep x 14” height
simplehuman quick load paper towel holder $24.99

SOURCE simplehuman