Serta Retreat Aim to Help Women Achieve Perfect Day

February 6, 2006 - If you ask them, women today will tell you that there's an energy crisis in this country—and they're not referring to gas prices. Whether by choice or circumstance, modern women are incredibly busy. On any day, they're juggling the roles of mother, wife, caregiver, chauffeur and corporate executive. While these busy lifestyles are incredibly rewarding, they exact a price—and that price is energy.

Today, more than ever, American women recognize the importance of sleep -as well as the value of a comfortable mattress. Women want to feel energized when they wake up in the morning—and not just one morning as a "special treat," but every morning. They want a reliable source of energy. And if a woman can experience night after night of restorative sleep on her mattress, she sees it as far more than just a piece of furniture. It becomes her "secret source" of serenity and rejuvenation, her trusted roadmap to a better day.

With 75 years of experience in making quality mattresses, Serta understands the critical importance of sleep to health and well-being—not only in helping women "get through" the day, but in helping them enjoy it. To help women achieve a better day, every day, Serta is introducing a restorative and new uniquely comfortable mattress set designed with women's needs, health and well-being in mind—the Perfect Day™ Sleep System.

But Serta recognizes that while sleep is an essential element, it is only one part of the energy equation that women must solve today. It is on this basis that Serta designed the Energy Triangle—a balance of better rest, better nutrition and better fitness—that leads women not only to greater self-care, but also inevitably to a lively and refreshing experience of a "perfect day."

Serta has worked with Sleep Expert Dr. Joyce Walsleben, Women's Health Expert Dr. Pamela Peeke and Fitness Expert Kathy Kaehler to explain how each element of the Energy Triangle contributes to a rejuvenating, enjoyable and healthy life.

Dr. Walsleben, head of Behavioral Sleep Medicine at the New York University School of Medicine's Sleep Disorders Center and Sleep Medicine Associates of New York City, says the Energy Triangle's elements are all intertwined. "Most women say they would like to get better rest, but doing so requires them to consider their nutrition and exercise regimens," she points out.

"Exercise and diet can improve your sleep. And, if one piece of the puzzle is missing, you’re not doing all you can to achieve a perfect day."

Better rest, better nutrition and better fitness are the classic building blocks of a perfect day. And together, the three components contribute to a woman’s total health: vitality, clarity, energy and physical and mental well-being. The Energy Triangle comes alive with the help of Dr. Walsleben, Dr. Peeke and Kaehler, each a well-known expert in her respective field. They recommend practical, energizing steps that women can take in the realms of rest, nutrition and fitness to enhance and expand the ways they care for themselves.

A Perfect Day For Women
Serta understands that women are the primary decision-makers when it comes to buying a mattress, so the company did extensive research on what women want. Angela Kelly, Vice President of Marketing for Serta International, says the research findings influenced all aspects of the launch—from the name, Perfect Day, to the feel of a cool, "body cradling" sleeping experience, to the elegant embroidery work, to the supporting marketing campaign.

In fact, all the features of the Perfect Day mattress set have been designed to enhance the quality of a woman's sleeping experience. As Kelly says, "From beginning to end, our goal has been to design and market a line exclusively for women, and we believe we have achieved this."

SOURCE Serta

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