Senseo Announces Three New City-Inspired Coffee Pods

March 22 /PRNewswire-FirstCall/ -- Senseo, the first single-serve coffee pod system to introduce the European coffee experience into American homes, continues to celebrate its European heritage with the arrival of three new flavor blends. Paris Vanilla Bistro, Killarney Irish Creamery and Vienna Hazelnut Waltz add a continental flair to the Senseo coffee pod collection and are a perfect way to experience your own signature Senseo cup of gourmet coffee with a frothy coffee layer.

The city-inspired blends debut at the International Home and Housewares Show March 20-22, 2005 and, in late April, will join the original Senseo gourmet roasts -- Mild Roast, Medium Roast, Dark Roast and a Decaffeinated blend -- at mass merchandisers, specialty retailers and grocery stores across the nation.

"We developed the Senseo system to cater to individual taste preferences and empower consumers to create their own signature experience," explains Will Ensign, senior brand manager for Senseo. "What's distinctive about Senseo's newest roast selections is that these varieties offer subtle flavors to enhance the coffee-drinking experience, while allowing java lovers to enjoy the pure coffee taste. Senseo's city-inspired collection makes it even easier for American consumers to savor a gourmet European cup of coffee in the comfort of their own home."

Paris Vanilla Bistro, Killarney Irish Creamery and Vienna Hazelnut Waltz will come in packs of 16 pods for a suggested retail price of $3.99 to $4.99 and are currently available via the Internet at www.senseostore.com .

The Senseo coffee sensation began in 2001 when the gourmet in-home coffee system debuted in Europe. Since then, more than 8 million consumers around the world have enjoyed Senseo. The coffee maker combines an integrated brewing system from Philips Electronics with high quality coffee pods from Sara Lee's Douwe Egberts brand, one of Europe's premiere coffee brands for more than 250 years, to create a perfect cup of coffee.

"Unlike other single-serve, mild-pressure coffee makers available, Senseo delivers a consistent cup of gourmet coffee with a frothy coffee layer, which creates a velvety, smooth taste and feel," says John Lombardo, senior brand manager of marketing for Senseo. "Our rich history and experience has allowed us to perfect our craft and take brewing to a scientific level, guaranteeing a sensational, consistent cup of coffee."

Just nine months after Senseo hit American shelves in 2004, single-serve pod-based coffee machines sales totaled more than 1 million, a milestone reached quicker than such consumer home electronics success stories as iPod, Blackberry and TiVo. Senseo enjoys the leadership position in market share in the United States with more than 350,000 units sold, and is out-performing its competition in taste and the overall coffee experience. According to post- purchase research*, 95 percent of Senseo consumers are very satisfied or extremely satisfied with Senseo and would give it a positive referral to a friend.

Changing tastes, smaller households and coffeehouses on every corner all have led U.S. coffee drinkers to demand a better cup of everyday coffee that meets their individual taste preferences. Additionally, the recent post- purchase survey* indicates that 97 percent of consumers like the convenience of pods. Enter Senseo, the single-serve gourmet coffee system that brews one or two cups at a time and allows a different choice of blends on a cup-by-cup basis. This pod-based, push-one-button system is an attractive solution for the coffee lover seeking convenience without sacrificing taste.

*Telephone survey conducted in December 2004 by ICR/International Communications Research, in Media, PA

Source: Royal Philips Electronics of the Netherlands; Sara Lee Corporation

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