Samsung Brings New Level of Innovation to Lowe’s Home Appliance Customers

June 9 /PRNewswire-FirstCall/ -- America's second largest appliance retailer is joining the world's fastest-growing brand to introduce a premium line of innovative home appliances to consumers. Lowe's Companies announced today that Samsung-branded digital kitchen appliances will be available at its more than 1,100 stores nationwide beginning this fall.

"Samsung is recognized worldwide for its superior electronics and product innovation," said John Kasberger, Lowe's senior vice president and general merchandising manager of hardlines. "The addition of Samsung digital products to our appliance portfolio is one more way Lowe's is offering the latest in technologically advanced, energy-efficient home appliances to our customers."

Known for its consumer electronics products, Samsung has applied its superior electronics technology to create a line of digitally-controlled appliances that offer consumers innovative, yet user-friendly, controls and features. Samsung also developed the world's first twin cooling refrigeration system, assuring optimum food preservation and organization with energy savings of up to 30 percent.

"Through this agreement, we are honored to work with one of America's leading appliance retailers. Lowe's expertise and network of stores across the country will allow our digital brand to continue to expand and will complement our business as we build on our success in the home appliance marketplace," said Peter Weedfald, senior vice president, sales and marketing, Consumer Electronics & North American Corporate Marketing, Samsung Electronics America, Inc.

Samsung home appliances, beginning with side-by-side and bottom-mount refrigerators, will be in stock at most Lowe's stores nationwide beginning in September.

SOURCE Lowe's Companies, Inc.

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