Russell's Reserve 10-Year-Old Bourbon Released

June 16, 2005 - Pernod Ricard USA announces the release of the new Russell's Reserve, a 10-year-old, small batch bourbon created by Master Distiller Jimmy Russell. It was crafted with the help of his son Eddie Russell, a specialist in barrel science and maturation. Both men are long time veterans of the Austin Nichols Distillery in Lawrenceburg, Kentucky.

Russell's Reserve was created as the perfect 10-year-old bourbon. "Both Eddie and I believe 10 years is a wonderful stage of maturity for a bourbon,"? comments Jimmy. "At this age,"? adds Eddie, "it has a crispness and complexity of flavor, yet is memorably smooth." Released in a distinctive 750 ml bottle, it will be available nationally in September.

A living legend in the crafting of whiskey, Jimmy's legendary distilling knowledge and skill were essential in the creation of Russell's Reserve. With help from Eddie, Jimmy was able to achieve a small batch bourbon that is rich in taste and tradition, yet perfectly mixable. Russell's Reserve extends the tradition of excellence represented by the Austin Nichols Distillery and the Russell family name.

Russell's Reserve has smooth caramel and vanilla flavors balanced with mellow, warm notes of white pepper and orange peel. Rich in toffee and subtle spice notes, this full-bodied bourbon is a beautiful deep amber color with the long-lasting flavor of a truly remarkable bourbon.

Russell's Reserve will be available September 2005 for $28.