Runners Experience 'More Go' with the Latest from Nike Shox

January 22, 2003-- Get ready to experience 'More Go'! Today, the next generation of Nike Shox technology running shoes, the Nike Shox NZ and Nike Shox TL, hit the shelves at NIKETOWN stores and Nike affiliated running specialty outlets.

"Nike has devoted almost 20 years to developing the Nike Shox technology. The Nike Shox NZ and Nike Shox TL are the ultimate evolution in a running platform," said Chris O'Donnell, Global Footwear Product Director, Nike Running. "The superior cushioning system helps to return energy to the runner, and runners are telling us they feel less fatigued after a run."

After more than 18 years of research and development, Nike Shox is the most athlete-tested technology and most responsive cushioning system in the history of Nike Running. The Nike Shox independent column system works together to uniformly distribute the weight of the runner, slowing the build up of force and the rate of pronation. This results in "More Go" for the runner.

Nike Shox NZ is a great value at only $100. Equipped with the original Nike Shox four-column heel platform and a Phylon forefoot, the Nike Shox NZ offers lightweight performance and a responsive ride.

Nike Shox TL is designed for ultimate responsive cushioning with 11 independent Nike Shox columns arranged in a full-length platform. The Shox columns in the front of the shoe are strategically placed to absorb the peak impact generated during the toe-off (when the toe leaves the ground) phase of the foot strike. Nike Shox TL retails for $150.

In the past several years, Nike Shox Technology has earned significant science and design awards for innovative technology, including: Popular Science's 2000 "Best of What's New" award; Popular Mechanics' Design & Engineering Award; Footwear News' "The Bold Move of the Year" Award; and Wired Magazine's nomination for "Most Wired Design."

For more information about Nike Shox and for a virtual tour of the shoe, visit www.nikerunning.com.

SOURCE Nike