Polaroid Unveils New All-In-One Digital Camera

Feb. 27 /PRNewswire/ -- Polaroid will introduce its latest imaging solution for the document photography market -- the all-new Polaroid Digital MiniPortrait Camera - at the Photo Marketing Association (PMA) International Convention and Trade Show in Las Vegas, March 2-5. Featuring an integrated, compact design, the new Polaroid Digital MiniPortrait Camera is an all-in-one digital camera and thermal printing system designed specifically to meet the passport photography needs of today's retailers. This new camera also incorporates a proprietary thermal media created by Polaroid and marks the first time this product has been available to retailers for use in passport photography.

"Polaroid has been the market leader in passport photography for more than 30 years," says Pam Mayer, group marketing manager, Polaroid Corporation. "As such, we work closely with our retailer partners to develop new document imaging solutions that specifically meet their photography needs. With the all-new Polaroid Digital MiniPortrait Camera, we have developed an all-in-one, low-cost digital passport system that features new advanced technology, but still offers retailers an easy-to-use and instant solution."

The new Digital MiniPortrait Camera incorporates a wide range of features designed specifically for the passport retailer. Key benefits of the system include:

-- Digital Technology -- The system features a point-and-shoot digital camera with 3X zoom, one-push autofocus and an adjustable on-board strobe. The system also includes a 4-inch, oversized LCD viewfinder that allows the system operator to preview the image with the customer to ensure the portrait is acceptable, then print the image on thermal media once the ideal photo is selected. With this capability, there is no need for retakes, resulting in a cost savings for the retailer.

-- High-quality Output -- The system's built-in printer works with Polaroid proprietary thermal media and produces high-quality 300 dpi images at a 80-90 second print time. The Digital MiniPortrait Camera's flexible imaging options also allow retailers to meet different customer needs while generating additional revenues. The system produces two-up images required for passport and INS purposes, one-up for single portrait and four-to-six-up configurations for wallet-sized or identification-sized photo options.

-- Simple User Interface -- The new Polaroid camera is easy-to-use and requires minimal staff training. Intuitive icons lead the operator through the imaging process. The system also comes "pre-loaded" with framing templates for U.S. Passports and INS photos -- making it easy for any operator to take images within government specifications. In addition, the Digital MiniPortrait Camera has a small footprint -- can fit under a counter when not in use and can be hand-held or tripod mounted, depending on user preference.

Availability and Pricing
The new Polaroid Digital MiniPortrait Camera will be available through authorized Polaroid dealers in late May 2003. The camera is targeted at major retailers, minilabs and professional dealers for a suggested U.S. list price of $1,199. For more information on the Digital MiniPortrait Camera or other Polaroid document photography systems, retailers are encouraged to call 1-800- 662-8337, ext. P500 or visit the Polaroid Web site at www.polaroid.com/passport.

For more information visit the Polaroid Web site at www.polaroid.com.

Source: Polaroid Corporation