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Polaroid Unveils Advancements In Photography And Digital Printing At PMA 2003
Feb. 26 /PRNewswire/ -- Polaroid Corporation will introduce several new imaging products for both the consumer and professional markets at the 2003 Photo Marketing Association (PMA) International Annual Convention and Trade Show, Booth #E38, March 2-5, at the Las Vegas Convention Center. The new product line up features the all-new Polaroid One instant camera, a sleek, contemporary update to the Polaroid OneStep; T690 technologically advanced professional peel-apart instant film; Polaroid Digital MiniPortrait all-in-one digital camera and thermal printing system for document photography applications; and, the next generation in instant digital printing technology, the Polaroid instant digital prints kiosk.
"At this year's PMA, Polaroid will introduce its latest product offerings in instant imaging, for traditional instant photography and the next generation of digital printing," said Todd Hoskins, vice president, Polaroid Corporation, North America. "This show is a perfect platform for Polaroid to show its commitment to staying on the forefront of new technology, and how our latest innovations meet the needs of the consumer and professional users, as well as retailers."
Polaroid will premiere the following products at PMA:
- Polaroid One -- The all-new Polaroid One instant camera is a sleek,
contemporary update to the classic Polaroid OneStep. This stylish new
camera is 33 percent smaller and 23 percent lighter than its
predecessor, making it the ideal companion for everything from special
events to everyday fun. Key features include: a built-in automatic
flash, self-timer and tripod socket, digital film counter to track
available photos and red-eye reduction. Making its trade show debut,
the Polaroid One will be on shelves in April 2003 at major retailers,
traditional photographic stores and computer and electronic stores for
a U.S. suggested retail price of $49.99.
- Polaroid Digital MiniPortrait Camera -- The new Digital MiniPortrait is
an all-in-one digital camera and thermal printing system designed
specifically for passport photography. This all-new, low-cost digital
camera system solution is easy-to-use and features a simple user
interface, reducing training time for store personnel. Other key
benefits include a 3X zoom, one-push autofocus and a large adjustable
on-board strobe; hand-held or tripod mount options; largest LCD screen
on the market for previewing pictures; USB port for connection to a
monitor; a 80-90 second print time; and exceptional image quality with
300 dpi resolution. The Polaroid Digital MiniPortrait can be used with
Polaroid thermal media film and is targeted at major retailers,
minilabs, professional dealers and small malls for a U.S. suggested
retail price of $1,199.
- Polaroid T690 -- The Polaroid T690 is a brand-new, technologically
advanced professional peel-apart instant film. Engineered specifically
for proofing and passport photo applications, the T690 delivers bright,
well-saturated colors with flexible development times and consistent
results photo after photo. This high-performance film also
incorporates a new chemistry that offers greater temperature tolerance
and dependable performance from 55 degree F to 105 degree F -- making
it one of the first film types to maintain consistent results when used
in climates above 95 degree F. The new T690 film will be available
this month through authorized Polaroid dealers, and will be sold in
both a single-pack and a twin-pack at a U.S. suggested list price of
$20.90 and $39.80 respectively.
- Polaroid Instant Digital Prints Kiosk -- Addressing retailers and
consumer demand for fast, simple, high-quality photos, the Polaroid
instant digital prints kiosk produces 4x6 digital prints at a rate of
one print per two seconds. This speed, coupled with the kiosk's all-
in-one, self-service ATM-like interface, enables a customer to select,
print and pay for 24 4x6 photos in less than two minutes. The
revolutionary thermal printing platform, called "Opal," a patent soon
to be issued in the United States, features a unique, "frozen ink"
technology that is at the cornerstone of the Polaroid system and is the
main driver behind the kiosk's speed. Marking Polaroid's entry into
the kiosk marketplace, the company will display its digital prints
kiosk at PMA with significant advances over the kiosk shown at
Photokina in November of 2002. Polaroid plans to begin installations
at select locations in the first quarter of this year.
Additional information about Polaroid is available on the company's Web site at www.polaroid.com.
Source: Polaroid Corporation
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