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Polaroid and Nike Hit the Street with Nike Runamok Pic April 3 -- Polaroid and Nike, two of
today's hottest teen brands, have joined forces for the introduction of a new
athletic shoe. Capitalizing on Nike's icon status and the success of the
Polaroid i-Zone Instant Pocket Camera, the two companies have combined a
sporty sneaker design with a display window for i-Zone mini-pictures to create
the "Nike Runamok Pic." This represents the latest move by Polaroid to market
the number-one selling* camera -- and instant photography -- to teens.
Created specifically for the i-Zone camera's biggest fans -- girls ages 12 to 17 -- the Nike Runamok Pic's most prominent feature is a clear window built into the top of the shoe where a teen can display her favorite i-Zone photo. The window allows photos to be easily switched to reflect mood or identify a best friend or object of affection. "Polaroid is committed to building the i-Zone franchise with products that continually meet the needs and ever-changing tastes of today's teens. Our collaboration with Nike demonstrates that commitment," said Xanthe Samaras, Polaroid divisional vice president of marketing. "Combining fashion and photos is a great way for teens to express their individuality." The companies have teamed up with Seventeen Magazine for a "Best Friend Search" in select Journeys stores nationwide. The contest will incorporate the Nike Runamok Pic and the i-Zone Instant Pocket Camera. The grand prize winning teens will have their picture appear in Seventeen. In addition, co- branded advertisements for the shoe will appear in national teen magazines beginning in May. As part of the relationship with Nike, Polaroid has included a bonus co- branded shoe clip in specially marked packages of i-Zone Instant Pocket Sticker Film. The shoe clip, which attaches to any pair of shoes, holds an i- Zone picture. The Nike Runamok Pic is available in three color schemes: cadet blue and light hot red, gray and citrus, and white and plum. It comes in women's sizes five to 12 and sells for a suggested retail price of $64.99**. The shoes are available now in Niketown, Journeys and at select Foot Locker stores. The Polaroid i-Zone Convertible Instant Pocket Camera ($29.99**), the original i-Zone Instant Pocket Camera ($24.99**) and i-Zone Pocket Film ($6.99** sticker; $5.99** non-sticker) are currently available at mass market, photo specialty and select toy stores nationwide. Information about i-Zone cameras, film and accessories is available at i-zone.com. Journeys will sell the cameras and film beginning this month. Polaroid Corporation, with annual sales of approximately $2 billion, is the worldwide leader in instant imaging. Polaroid supplies instant photographic cameras and film; digital imaging hardware, software and media; secure identification systems and sunglasses to markets worldwide. Visit the Polaroid we site at www.polaroid.com. Nike Inc., headquartered in Beaverton, Ore., markets its products in more than 100 countries and is the world's leading sports and fitness company. Further information about Nike can be obtained at nike.com and nikebiz.com. *IRI, latest 52 week period ending 12/31/2000; GFK data, 2/00-11/00 ** All prices are suggested retail prices. SOURCE Polaroid Corporation www.prnewswire.com [] 
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