PixelPlay Deals In the World Poker Tour for Interactive Television Platforms

February 6, 2006 - PixelPlay announced today that it has signed an exclusive license agreement with WPT Enterprises, Inc. to develop and distribute WPT-branded casino games for interactive television platforms worldwide.

The World Poker Tour game will include two single-player interactive Texas Hold 'Em games and a multiplayer interactive Texas Hold 'Em game in which players play around a "virtual poker table" in real time. Players will also be able to challenge virtual "pros" in the single-player games. An interactive tutorial and play options for novice and expert players will help players of all levels improve their game. Leader Boards will post chip leaders on a weekly and an all-time basis inviting top players to compete for prizes.

"This worldwide agreement with WPT Enterprises, Inc. allows PixelPlay to bring another highly recognizable brand to interactive television for service providers offering subscription based and pay-to-play games services," said Ron Chaimowitz, CEO of PixelPlay. "Our advanced cross platform technology will let consumers play Texas Hold 'Em in a true multiplayer, interactive environment and measure their poker skills against the pros." Additional casino games are planned for 2007 and beyond.

"With PixelPlay's help we are going to bring poker to a whole new level and give poker fans a whole new way to experience the WPT brand", said Andrea Green, Vice President of Global Consumer Products for WPT Enterprises, Inc. "PixelPlay is the premiere developer for this emerging technology and we couldn't be more thrilled to partner with them on an international basis to leverage this exciting new medium."

In addition to WPTE, PixelPlay has established licensing agreements with many of the world's top brands ranging from notable family entertainment to classic arcade games, with the goal of providing unmatched content to the burgeoning casual game and edutainment markets on the interactive television platforms.

The licensing relationship between PixelPlay and WPT was developed and negotiated by Brandgenuity LLC, WPT's strategic product licensing and merchandising agency of record. According to Louis Drogin, the agency's Managing Director, "Interactive TV is the new frontier and the perfect platform to extend the WPT experience around the world. A true win-win for both parties!"

SOURCE PixelPlay

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