Pentax Joins Leading Camera Companies in Adopting Lexar Media Write Acceleration

August 12, 2003 - Lexar Media today announced that Pentax has become the latest in a distinguished group of camera manufacturers to incorporate Lexar Media's Write Acceleration technology in its new digital SLR camera.

The Pentax *ist D, announced on August 8th, will support Lexar Media's Write Acceleration technology which enables digital cameras and media to work together to achieve faster image write speeds. With the release of this new camera, Pentax *ist D users worldwide can now capitalize on the speed and performance advantages, as well as unmatched capacity of Lexar Media's leading line of CompactFlash, including Lexar's new 4GB CompactFlash card.

The Pentax announcement adds that company's name to a list of manufacturers supporting Write Acceleration technology, including Nikon, Kodak, Sanyo and Sigma.

"Our customers have a need for speed when shooting with their high-performance digital cameras," said Masataka Tsuruta, director, Pentax Imaging System Headquarters. "As a result, we've included a high-end, professional solution that satisfies our customer's request to quickly write images to the memory card and continue shooting. Lexar Media's Professional Series CompactFlash with Write Acceleration enables our customers to get the best performance from the new *ist D camera."

"Pentax joins growing list of top-tier camera companies who are supporting our Write Acceleration technology in their latest digital cameras," said John Omvik, director of product marketing, Lexar Media. "With the launch of the *ist D camera, Pentax is setting a new standard for a very compact high performance digital SLR and we are very pleased that Pentax has chosen to support our Write Acceleration technology in this camera."

In addition to support for Write Acceleration technology, the Pentax *ist D has a CompactFlash II slot and supports FAT32, which ensures compatibility with Lexar Media's new 4GB CompactFlash card.

For more information, please call 1-800-789-9418 or visit www.lexarmedia.com.

SOURCE Lexar Media