Orbitz Launches First-Ever Spa Micro-Site
"Spa travel is booming at an annual growth rate of over 20 percent," said Mike Sands, Chief Marketing Officer at Orbitz. "Since half of leisure travelers consider access to a spa an important factor in their travel planning, Orbitz is pleased to be the first major travel website to bring consumers the largest inventory of spa-related deals, packages and travel information."
Orbitz' new spa travel site is the result of a marketing partnership with Spa Finder, which boasts the world's largest and finest network of spas. Through Orbitz, consumers will now be able to search for spas located worldwide based on a variety of needs or interests, from location and affordability to treatments and dietary offerings.
Concurrently, Orbitz introduces a separate new micro-site catering to ski travel. The new site offers consumers in-depth information and inventory on ski destinations and deals through a partnership with Moguls Mountain Travel. The ski micro-site is accessible by clicking on the Ski Travel link on the Orbitz homepage, or at http://www.orbitz.com/skitravel .
With the introduction of the spa and ski micro-sites, Orbitz continues to expand its robust offering of niche travel options. Last month, Orbitz launched its first micro-site for gay and lesbian travel.
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