Olympus Introduces Camedia D-510 Zoom

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Replaces Highly Successful D-490 Zoom as the Digital Camera of Choice for Users Requiring Zoom, Ease-of-use & Style in a Compact, Affordable Point & Shoot Design

May 8, 2001— Olympus America Inc., the world leader in film and filmless photography, today introduced the Camedia D-510 Zoom, an Auto Focus 3X Optical/9X Digital Zoom digital camera with a 1.8-inch color LCD monitor. The D-510 Zoom replaces Olympus’ highly successful D-490 Zoom. Offering a sleek metallic silver body, reduced size and unsurpassed ease-of-use, the D-510 Zoom features a maximum resolution of 1600 x 1200 pixels, a 2.1-megapixel interlaced CMY CCD, a QuickTime™ Movie mode and USB AutoConnect technology for fast and "no software needed" image downloads.

The D-510 Zoom delivers high quality images through its 3X Optical Zoom f2.8 – f4.4Lens, providing the equivalent of a 35mm – 105mm lens in 35mm photography. Its optical zoom is further enhanced by a seamless 9X Digital Telephoto Zoom capability, extending the camera’s effective zoom range to 315mm. "Seamless" means the D-510 Zoom automatically switches to digital zoom when the camera reaches its optical range limit, so users don’t have to program multiple time-consuming steps or menus and miss the action in the process.

Extremely versatile, the D-510 Zoom not only offers a choice of four preset resolution levels, but the ability to record full motion video as well. The D-510 Zoom’s standard QuickTime Movie Mode records up to 66 seconds of full motion video with sound at 15 frames per second on a standard 8MB SmartMedia card, making it the perfect choice for users producing webcasts and e-mailing short videos.

In addition to the maximum 1600 x 1200 resolution for photo-quality prints up to 8" x 10", users may also select from 1280 x 960, 1024 x 768 and 640 x 480 settings to best match desired image quality and file sizes to the intended application. Even at the lowest resolution setting, the D-510 Zoom delivers superior picture quality for e-mailing photos or posting images on the web.

"The D-510 Zoom is ideal for the consumer who wants an easy to use, high quality 2.1-megapixel point-and-shoot digital camera, but doesn’t want to break the bank buying it," explains John Knaur, Digital Product Manager, Olympus Consumer Products Group. "For the experienced amateur digital photographer, the D-510 Zoom has all the qualities that make it perfect for travel, hobby or even everyday use. It’s small, versatile and very user-friendly. At this price point, Olympus expects the D-510 Zoom to pick up where the D-490 Zoom left off."

For fast and simple downloading, the D-510 Zoom features USB AutoConnect technology. The Olympus USB AutoConnect feature allows users to plug the camera directly into any USB-configured computer. No drivers or additional software are required for PCs running the latest operating systems including Windows 2000, Windows Me and Mac OS 8.6 and higher—these computers will mount and recognize the D-510 Zoom automatically. This eliminates the need to restart the system, so image viewing, downloading and printing can be performed immediately upon connection (card readers are also available for non-USB equipped PCs).

The D-510 Zoom delivers photo-quality images up to 8" x 10". SmartMedia cards may also be inserted directly into one of Olympus’ P Series dye sublimation printers for high quality prints up to 8" x 10". The D-510 Zoom supports the DCF file naming format and the Digital Print Order Format (DPOF) standard for adding data to images and tagging specific photographs to print to DPOF-compatible printers.

The large 1.8" LCD display allows for enhanced playback and viewing options, including 4-, 9- or 16-frame Index Display Mode, Single Frame Display with 1.5X, 2.0X, 2.5X and 3.0X Zoom Inspection, plus sequential image scrolling. The LCD monitor also serves as the camera’s control panel, with an easy to use jog dial and arrow keys to select modes and settings.

Other new features of the new Camedia D-510 Zoom include:

TTL digital ESP metering, plus spot metering.
Automatic ISO setting plus user-selectable 100, 200 and 400 ISO for low light conditions.
Built-in pop-up flash with Auto, Red-eye Reduction, Off, Fill-in, Slow synchronization (1^st Curtain) plus Slow synchronization (1^st Curtain) with Red-eye Reduction flash modes.
Auto White Balance plus Daylight, Overcast, Tungsten and Fluorescent light settings.
Programmed Auto Exposure, manual compensation possible in +/-2.0 EV in 0.5 EV steps.
Sequential shooting at 1.8 frames per second (max. 5 frames in HQ).

Camedia D-510 Zoom MSRP: $499.00

Camedia D-510 Zoom Street Price: $449.00

The Camedia Brio D-510 Zoom will be available June 2001. It ships with an 8MB SmartMedia card, USB cable, video out cable, Olympus Camedia Master Utility software, 2 AA Alkaline batteries, strap, and manual.

For more information visithttp://www.olympus.com.

Model:	CAMEDIA D-510 Zoom
Type:	Digital camera with 4.5cm/1.8 inch colour LCD monitor.
Storage media:	Removable 3 V (3.3 V) SmartMedia (SSFDC) card (4, 8, 16, 32, 64 and 128 MB). One 8 MB card including panorama function is supplied with camera
Number of storable frames with 8 MB SmartMedia card:	1 :TIFF 1,600 x 1,200 8 or more:SQ 1,280 x 960 (HIGH) 2 :TIFF 1,280 x 960 24 or more: SQ 1,280 x 960 (NORMAL) 3 :TIFF 1,024 x 768 13 or more: SQ 1,024 x 768 (HIGH) 8 :TIFF 640 x 480 38 or more: SQ 1,024 x 768 (NORMAL) 5 or more : SHQ 1,600 x 1,200 32 or more: SQ 640 x 480 (HIGH) 16 or more: HQ 1,600 x 1,200 82 or more: SQ 640 x 480 (NORMAL)
Recording system:	Still image: JPEG/TIFF (DCF: "Design rule for Camera File system"), DPOF support. Motion picture: QuickTime Motion JPEG^®*.
Imager:	1/2.7 inch CCD solid-state image pickup 2.11 million pixels (effective 2.02 million pixels).
White balance:	Full-auto TTL, pre-set (daylight, overcast, tungsten light, fluorescent light)
Lens:	Olympus 3x zoom lens (5.4 – 16.2 mm), F2.8/4.4 (Equivalent to 35 – 105 mm lens on 35 mm camera).
Digital zoom:	Smooth zoom 1x ~ 3x
Light metering:	Digital ESP metering system with imager, spot metering
Exposure control:	Programmed auto exposure ±2 EV in ±1/2 EV steps exposure compensation. Programmed auto: F2.8(W)-5.6 / F4.4(T)- F8, 1/2 ~ 1/1000 sec. Motion picture: 1/30 ~ 1/10,000 sec.
Focusing:	TTL system auto focus (contrast detection system) with focusing range: 0.2 m ~ ¥ (infinity)
Working range:	Standard mode: 0.8 m ~ ¥ (infinity); macro mode: 0.2 ~ 0.8 m.
Sensitivity:	Auto, ISO100, 200 400
Viewfinder:	Optical real-image with diopt adjustment, LCD monitor.
LCD monitor:	4.5 cm/1.8 inch colour LCD monitor with 61,000 pixels
Flash:	Built-in flash.
Flash modes:	Auto (automatic activation in low and backlight), red-eye reduction, off (no flash), fill-in (forced activation),Night Mode(first-curtain synchronisation effect),Night Mode + red-eye reduction.
Flash working range:	Wide: approx. 0.2 ~ 4(W)/2.6(T) m
Flash recycle time:	Less than 6 sec. (at normal temperature with new batteries).
Sequence mode:	Up to 5 shots at 1.8 frames per sec. (Excluding TIFF mode).
Motion picture mode:	320x240: max. 15 sec 160x120: max. 66 sec
Image effect:	No
Image edit	Rotation, mono chrome, sepia, Re-Size
Self-timer	Approx. 12 sec. Delay.
Setting memorisation:	ON/OFF
Outer connector:	DC input terminal, USB interface (storage class), video output terminal (PAL)
Operating environment:	Temperature: 0 ~ 40°C (operation); -20 ~ 60°C (storage). Humidity: 30 ~ 90% (operation); 10 ~ 90% (storage).
Power supply:	Main power source: 4 x AA Ni-MH batteries / 4 x AA lithium batteries / 4 x AA alkaline batteries / 4 x AA Ni-Cd batteries / 2 x lithium batteries LB-01 (CR-V3). (Zinc carbon (manganese) batteries cannot be used.) Optional C7AU AC adapter.
Date/time/calendar:	Simultaneous recording onto image data.
Automatic calendar system:	Up to year 2030.
Dimensions:	5"(W) x 2.5"(H) x 2.25"(D) / 117.5 (W) x 66.5 (H) x 49.5 (D) mm (excluding protrusions).
Weight:	9.4oz. / 240 g (without batteries and SmartMedia card).

SOURCE Olympus

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Olympus Introduces Camedia D-510 Zoom

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