OGIO Invents Personal Universal Carrying System

March 2004 — Some of history’s most revolutionary inventions are used today with little thought to their genius. If OGIO has predicted accurately, it will soon join ranks with companies whose products are used daily with as much thought as breathing – but are considered just as indispensable.

Despite the fact that it has no moving parts, nothing electronic and nothing mechanical, the highly technological and patent-pending OGIO Shling™ is about to change the way people have carried objects for literally thousands of years.

Starting with the golf bag.

The OGIO Shling is an organically shaped, padded and curved combination handle and yolk that fits comfortably around the back of the neck, resting securely on the shoulders. The single-structure unit includes two inset attachment points – one just below the back of the neck, and one below the front right shoulder. Straps are looped directly through the two attachment points, causing to the bag to hang naturally, nestled comfortably against the carrier’s back or side.

The patent-pending OGIO Shling’s unique, streamlined and adaptable form offers Straight-to-Two™ technology, enabling users to immediately lift their bag onto both shoulders with one fluid motion. The OGIO Shling’s ergonomic design also instantly balances the distribution of weight.

The patent-pending OGIO Shling, which has been in covert development for nearly three years, is an idea that is brilliant in its simplicity. With a look that falls somewhere between a high-tech boomerang and a monorail, the OGIO Shling is the world’s first personal Universal Carrying System (UCS). Though initially designed as an alternate to golf bags’ double-strap carrying systems, the OGIO Shling’s versatility will soon appear on everything from backpacks and messenger bags, and eventually to postal-carrier bags and military products.

“The best solution for making it easier to carry a bag is simply to hire a caddy,” explains OGIO Founder Mike Pratt. “But since more people carry their own bags than can afford such a luxury, we knew there had to be something better. Something easier to load that didn’t require maneuvering in and out of. The OGIO Shling appears forehead-smackingly simple, but it represents thousands of man-hours spent in trial, error, and refinement. We tapped into the most advanced digital scanning technology to take thousands of measurements on people who helped provide the structure’s form. With all the technology OGIO has ever released, this is easily our most revolutionary achievement.”

Both the OGIO Trick SS (MSRP: $229.00) and the Boss SS (MSRP: $149.99) will be available to consumers on a limited release beginning Spring 2004.

SOURCE Ogio

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