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Nikon Named the Official Camera and Binocular of the PGA of America
October 29, 2001 - Nikon
(http://www.nikonusa.com), the world leader in photography, today announced
a sponsorship agreement to become The Official Camera and Binocular of
The PGA of America. The deal allows Nikon to use the PGA trademark, and
also presents valuable cross marketing opportunities for both parties.
"Nikon and The PGA are natural partners--both are solid and respected brands
with compatible interests in quality, education and community," said Anna
Marie Bakker, General Manager, Communications for Nikon Inc. "Nikon is
looking forward to the opportunities created through this agreement and
we are excited to work with The PGA of America and its 26,000 loyal members."
Nikon will receive tickets and special access to major PGA events including the PGA Championship and Senior PGA Championship, PGA Grand Slam of Golf and the Ryder Cup Matches. Additionally, Nikon will be working to incorporate certain aspects of the agreement into various facets of the business. "Nikon is a name that translates into quality in its overall product offering," said PGA of America Chief Executive Officer Jim L. Awtrey. "The PGA of America is proud that Nikon has joined our most valued partners to supply the best to our members and amateur golfers everywhere." About Nikon Nikon Inc., the world leader in precision optics, 35mm and digital imaging technology, is recognized for setting new standards in product design and performance in consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional 35mm film and digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Advanced Photo System cameras; 35mm compact cameras; Coolpix® compact digital cameras; Coolscan® digital film scanners; Nikonos® underwater photographic systems; and Nikon sports and recreational optics. The company plays an active role in supporting aspiring and advanced photographers through a variety of organizations, educational programs, events and workshops. For product information, contact Nikon at (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities. About The PGA of America The PGA of America is a not-for- profit organization, founded in 1916, to promote golf and enhance the livelihood of its members. The association is comprised of more than 26,000 men and women professionals who are dedicated to growing the game of golf. SOURCE Nikon [] Similar
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