Nikon Increases Production of Digital Cameras

May 30, 2002 - Nikon Corporation, the parent company of Nikon Inc. (www.nikonusa.com), recently announced that it will establish a new facility in Wuxi, Jiangsu, China to increase production of digital cameras and imaging products. Nikon, the world leader in precision optics and stepper technology, is recognized for setting new standards in product design and performance in consumer and professional photographic equipment. According to the company, Nikon has broadened its digital camera product line to respond to consumer needs for more diverse product offerings available through photo specialty dealers and mass market retailers. Since the introduction of the Nikon Coolpix line of digital cameras, Nikon has enjoyed prominent position in the $3.2 billion digital camera market (InfoTrends Research Group, FY 2002). In 2001, the Nikon Coolpix 775 digital camera made headlines as one of the hottest selling cameras in its category during the Holiday season. Today, the company introduced three new digital camera models to the Coolpix product line, further supporting the growth of its digital camera business.

According to Jack Abrams, president and CEO of Nikon Inc., "The new production facility is indicative of Nikon's commitment to strengthen and grow the digital photography market and to continue to develop advanced digital imaging products as an integral part of our core business. The announcement of the Coolpix 5700, 4500 and 2000 emphasizes our goal to offer the most advanced digital technology for every level of consumer."

Nikon's award-winning line of Coolpix consumer digital cameras provide a digital photography solution for photographers of all skill levels - from the novice to the serious hobbyist - who seek a digital camera with superior image quality and technology. Coolpix digital cameras combine the latest developments in photo technology, style and design to offer digital users a true Nikon photography experience. Coolpix cameras also feature Nikon's proprietary One-Touch Upload technology which saves snapshots directly to the desktop or NikonNet (www.nikonnet.com), Nikon's online photo sharing and education community.

To learn more about Nikon digital cameras visit www.nikoncoolpix.com.

SOURCE Nikon