New VS Sassoon Dryer for Men Uses Ionic Technology

February 2002 - Drying and styling hair takes time, but in today's busy world what man has time to spare for his hair? To speed the process, VS Sassoon announces the 1875 Watt Professional Anti-static Ion Dryer and Styler with fast drying ionic technology. This revolutionary ionic technology dries hair in less time than most hair dryers on the market to get you out the door in no time flat. The premise is simple. Negative ions in the dryer reduce the size of the water droplets on a person's hair. As a result, hair dries faster and also gets conditioned because more moisture is absorbed. This process gets rid of those notorious "frizzies" and leaves hair that looks healthier, shinier and is easier to manage and style.

The Professional Anti-static Ion Dryer and Styler, lets a guy dry and style at the same time by using one of the three attachments to achieve the look that works best for him. Attachments include a wide detangling comb, a fine finishing comb, and a brush. Additionally, there are instructions advising on the best heat setting to use for any particular kind of hair such as a high setting for drying medium to thick hair or a low setting for fine or thin hair. All settings and attachments work toward the same goal, perfecting that terrific look!

And... that look can be held fast with a burst of cold air using the cold shot button.

The Professional Anti-static Ion Dryer and Styler comes with three heat settings, and dual voltage (which is perfect for traveling abroad). It has a manufacturer's suggested retail price of $24.99 and will be available in stores in May.

The Vidal Sassoon Professional Anti-Static Ion Dryer and Styler is manufactured, marketed and distributed by Helen of Troy LTD (NASDAQ,NM:HELE). Call your local drug store or Helen of Troy at 1-800-487-7273 for a store near you.

SOURCE Vidal Sasoon