New Version of Kodak Picture CD Makes Sharing Pictures Easier

June 4 — Eastman Kodak Company announced today the immediate availability of the Kodak Picture CD version 5.1, which features simpler and easier ways for consumers who prefer to use film to share everyday moments through e-mail. The most significant new features include an improved e-mail address book that delivers greater ability to share pictures with many at the same time. In addition, consumers can now send multiple pictures within a single e-mail. According to a recent consumer survey conducted by Kodak and ICR, an independent research company, only 20 percent of consumers strongly agreed that it is easy to send pictures via e-mail. Fifty-four percent indicated that sharing photographs via e-mail would be easier if less expensive technology were available. Of those surveyed, 68 percent have never sent pictures through e-mail.

“The new Kodak Picture CD improves the total picture-sharing experience for those consumers who prefer film by giving them all the added benefits of digital imaging without changing their current picture-taking behavior. For example, with the new Picture CD, it is easier than ever to e-mail pictures to multiple people at the same time,” said Eric Lent, marketing director, Digital Services and Youth Marketing, Consumer Imaging, Eastman Kodak Company.

The new Kodak Picture CD provides a simple entry into e-mailing pictures. It expands the benefits of film and makes digital easier by offering consumers more choices for sharing. By simply checking the box when dropping off film for processing, consumers can receive their prints plus a Kodak Picture CD containing their pictures and all the software they will need for easy sharing.

The new Kodak Picture CD offers the following advantages of digital imaging:

• View a quick tour that shows consumers the great features of Kodak Picture CD
• Send favorite pictures as an e-mail attachment to family and friends quickly and easily with the new address book
• Combine a picture and text to create a Picture Postcard
• Create a slide show that chronicles an event and share via the Kodak Picture Road Show
• Order additional Kodak prints & enlargements of favorite pictures through Kodak Picture Center Online and have them sent directly to family and friends or to your home
• Make pictures even better through enhancement functions that can remove red eye, crop a picture, apply a fun effect or add a caption
• Use an improved consumer interface complete with easy-to-understand command icons and pull-down menus

Sharing expert and “Super Mom” author of When Words Matter Most Robyn Freedman Spizman recognizes the need for quick and easy sharing solutions: “Parents are constantly looking for solutions that will not only help them share their favorite special occasions like a birthday or graduation, but also those solutions that will help them share everyday moments. Sharing pictures through e-mail can be a one-click way to help friends and family feel connected.”

Kodak’s National Consumer Promotion
With this announcement, Kodak and Universal Pictures are extending the 20th anniversary celebration of Universal Pictures’ and Amblin Entertainment’s classic E.T. The Extra-Terrestrial by encouraging consumers to share their own special moments with E.T. Consumers can link to www.kodak.com/go/et to add their picture to the E.T. Photoquilt and also enter a chance to win a Universal Studios Theme Parks vacation. A special E.T. bonus CD-ROM from Kodak and Universal Pictures will accompany the Kodak Picture CD through July 31, 2002 and will feature sneak peek footage from E.T.’s upcoming DVD/VHS release as well as interactive games and applications.

The Universal Partnership and The Legacy of E.T.
On March 22, 2002, in celebration of the 20th anniversary, Universal Pictures and Amblin Entertainment re-released E.T. The Extra-Terrestrial in a new version along with never-before-seen footage, state-of-the-art computer-generated enhancements and a digitally remixed soundtrack. Universal Studios Home Video will release the long-awaited DVD version of E.T. The Extra-Terrestrial, one of the highest-grossing and best-loved films of all time, for a limited 10-week period, beginning October 22, 2002. As a promotional partner of the 20th Anniversary release of Steven Spielberg’s, E.T. The Extra-Terrestrial, Kodak and Universal Pictures are extending new ways for consumers to share the magic of E.T. For more information, visit www.kodak.com/go/et.

For additional information about Kodak, visit www.kodak.com.

SOURCE Kodak