New Toshiba PDR-3320 3.2 Megapixel Digital Camera

September 18, 2002 -- Toshiba Imaging Systems, a division of Toshiba American Information Systems, just introduced its new PDR-3320, a pocket-sized, full-featured 3.2 megapixel camera perfect for digital imaging enthusiasts demanding value, stylish design and dynamic, eye-catching photographs.

Building on Toshiba's award-winning PDR-M25 camera design, the new PDR-3320 features an impressive array of technologies to achieve superior picture taking, including an advanced 3.2 Megapixel CCD for high-resolution photos up to 2048 x 1536, an all-glass, aspherical 3X optical zoom lens equivalent to a 38-114mm lens on a 35mm camera with built-in macro capability, plus an optional mounting system for third-party filters or wide-angle lenses on the lens barrel.

"The PDR-3320 ideally meets the needs of today's tech-savvy buyer with an unprecedented value proposition and a feature-rich, easy-to-use design," said Doug Freck, Vice President and General Manager, Toshiba Imaging Systems.

PRICING, AVAILABILITY AND FEATURES
As with all Toshiba digital cameras, the PDR-3320 is compatible with both PC and Mac computers and ships with a complete suite of customized software for each platform. It will hit retail selves in October with an MSRP of $329, just in time for holiday shopping. Key features of the PDR-3320 are:

• A precision 2X digital telephoto that when used in conjunction with the 3X optical zoom assures great pictures from any distance (total 6X), whether it¹s a close-up, an action shot or a sweeping landscape.



• The 1.5-inch high-resolution color LCD provides instant preview and review of photos. Playback options are a slide show or a nine-picture thumbnail function, plus a 3X digital playback-zoom so users can zero in on targeted areas within a picture.



• Flexibility to save JPEG images at three compression levels (fine, normal and basic) and two resolutions (2048 x 1536, 1024 x 768). Depending on the compression and resolution selected for use with the included SmartMedia 8MB card, up to 75 images can be recorded. To further increase storage capabilities, the PDR-M25 accepts SmartMedia card up to 128MB.



• The built-in flash is effective to a distance of 8 feet, and features five modes: automatic, red-eye reduction, off, fill-in flash and slow synch, to meet the criteria of a broad range of lighting environments while enhancing user creativity.



• To achieve professional-level performance plus offer unmatched ease-of-use, the PDR-3320 boasts fast and accurate auto focusing, auto white balance (with manual overrides), and intuitive navigation and default features that take the guesswork out of using a digital camera. For the ultimate in convenience and photographic results, the camera uses a programmed auto exposure (AE) mode that automatically selects the best aperture and shutter speed for any given scene.



• Designed for users with active lifestyles, the high-grade, rugged body showcases the PDR-3320's digital attributes in a compact, easy to carry form factor. Ergonomic curves and contemporary center-lens styling are highlighted in the pocket-sized dimensions (4.1" x 2.6" x2.2"). The camera weighs a mere 8oz (w/o batteries).

The PDR-3320 camera ships with a 8MB SmartMedia card, and features ACD Systems software to assure users have a comprehensive solution to downloading, editing, printing and e-mailing photos. Other accessories are a soft case, a wrist strap, a protective lens cap, an instruction manual on CD, a USB cable, a Video cable (PAL/NTSC), and 4x Alkaline AA batteries.

For more information, U.S. customers can call 1-800-288-1354. Fax, 1-800-640-8674. Or visit Toshiba on the Web at www.dsc.toshiba.com. Consumers are encouraged to visit www.shoptoshiba.com for on-line shopping.