New Six-pack byobag Keeps Six-packs Cool to the Last Bottle

January 19, 2005 - Want to keep a six-pack cold at a spring picnic, tailgate or party? Headed to the beach or mountains and want a chilled six-pack without carrying a heavy cooler? Hitting stores in time for the warm weather, the easy-to-carry neoprene six-pack byobag from Built NY keeps up to six bottles or cans cold. A fraction of a traditional cooler's weight, the bag's clever modern design eliminates bulk while its tough, flexible construction won't tear like a paper or plastic bag.

Built NY's six-pack byobag holds six 12-ounce bottles or cans of any beverage such as beer, water, soda or even half bottles of wine or champagne. Made from neoprene - the stuff of wetsuits - the bag maintains the temperature of its contents for hours while its clink-proof construction protects bottles from breakage. The bag's proprietary design lays flat when not in use for simple storage and is machine washable.

With an MSRP of $18.99, the new six-pack byobag will be available in black and cranberry red starting March 2005 at retailers nationwide. Visitors to the Built NY Website (www.builtny.com) can purchase the bag or search for nearby retailers.

SOURCE Built NY