New Rhapsody Lets Consumers Listen to and Share Music for Free, Legally
April 26 /PRNewswire-FirstCall/ -- Ten years ago, RealNetworks transformed the web by bringing sound to the internet for the first time with its groundbreaking RealAudio. Starting today, Real is again transforming the online world with the introduction of the new Rhapsody -- delivering free, legal access to a library of more than a million songs to anyone in the U.S. for the first time.
The new Rhapsody lets anyone* listen to and legally share songs, of their choosing, every month. Consumers simply download the Rhapsody jukebox software from www.rhapsody.com. Once downloaded, they can listen to 25 full tracks from Rhapsody's library of over one million songs each month, and enjoy unlimited access to the jukebox's other features at no additional cost. In addition, Real also announced significant enhancements to its critically-acclaimed Rhapsody Unlimited service, and added a new tier called Rhapsody To Go, designed to provide customers the ultimate experience in portable digital music.
"With the new Rhapsody, millions of people can now experience and share digital music -- legally, and with no strings attached," said Rob Glaser, chairman and CEO of RealNetworks. "We think the new Rhapsody will transform digital music. What's more, we believe that once consumers experience Rhapsody and share it with their friends, many people will upgrade to one of our premium Rhapsody tiers. We thank our partners in the music industry who worked closely with us to create an innovative and win-win approach that works for both the industry and consumers."
This breakthrough is made possible by several factors: First, Real worked closely with the music industry to create a more flexible model for consumers to try Rhapsody for free. As part of this arrangement, the music industry is paid for each song at a rate that is generally comparable to full on-demand subscription services. This works for Real and the music industry because the company believes that the new Rhapsody will drive significant increases in consumer usage, subscriptions and purchases of music. Real's business relationship with Google and new sponsorship relationship with Chrysler will also help offset the music licensing costs.
"RealNetworks is enhancing the web experience for users in compelling new ways," said Sergey Brin, co-founder and president, Technology, Google Inc. "Providing free, legal music at such a large scale is an impressive accomplishment."
Today's news reinforces Real's leadership position in the music subscription market. The company recently announced that it has more than one million subscribers for its Rhapsody and premium Internet radio services, giving the company a solid lead in the overall market for music subscription services.
"This is the kind of bold thinking that first catapulted Real to the top of the digital landscape ten years ago," said Richard Doherty, Research Director at The Envisioneering Group. "Allowing anyone to have a Rhapsody jukebox at no cost and creating a network that lets people listen to and legally share music holds the promise of creating a huge appeal for Real and expanding the music subscription model like never before."
Real is celebrating the launch of the new Rhapsody with a public concert at Radio City Music Hall featuring multi-platinum recording artists Good Charlotte. Tickets to the concert are being distributed to New Yorkers through a variety of local promotional activities.
The New Rhapsody: Rhapsody 25, Rhapsody Unlimited, Rhapsody To Go
Last year, Rhapsody was recognized as the "Best Downloadable or
Subscription Music Service" by Billboard magazine's annual Billboard Digital
Entertainment Awards. In March, Rhapsody was honored with PC Magazine's Best
Buy award in a comparative review of leading online music services. The three
tiers of the new Rhapsody, Rhapsody 25, Rhapsody Unlimited, and Rhapsody To
Go, all include a rich set of compelling features that enable consumers to
customize their online music experience including:
-- More than 1 Million Songs: Users can choose their favorite music from
a library of more than a million CD quality songs that they can search
by artist, track, album, or composer.
-- Community/Sharing: The software's web-based "Send Playlist" feature
makes it easier than ever to e-mail playlists to others. In addition,
consumers can publish their playlists to Rhapsody's new Playlist
Central a great place to find playlists from other users, celebrities,
Rhapsody's music editors, and the destination where users can rate each
others' playlists.
-- Personalization: The new My Rhapsody feature lets consumers customize
their own homepage within Rhapsody to receive recommendations, new
release information, and other content specific to their music tastes
and listening history. In addition, with a touch of a button, they can
now create "Instant Playlists" with recommended artists and albums
based on their previous music selections.
-- Music Management: Rhapsody now allows users to manage their entire
digital music collection with one simple application, from playing and
importing CDs to making mix CDs and transferring downloaded music
tracks to portable music players.
-- Parental Controls: Rhapsody provides parental controls, allowing
parents to limit the music their children can access based parental
advisory album ratings.
-- Download Store: Rhapsody now offers an integrated music download
store, enabling consumers to purchase their favorite songs in pristine
192 kbps RealAudio 10 with AAC. Once downloaded, tracks can be
transferred to a wide variety of portable devices.
-- Premium Radio Stations: All Rhapsody users have unlimited access to
dozens of commercial-internet radio stations.
In addition, consumers can also choose to purchase two, new premium tiers of Rhapsody services:
Rhapsody Unlimited
Rhapsody Unlimited is a dramatically enhanced version of the highly
acclaimed Rhapsody service. In addition to streaming an unlimited amount of
music, Rhapsody Unlimited subscribers can now download an unlimited number of
songs to their PC's hard drive from Rhapsody's library of more than one
million songs, and enjoy them offline for as long as they remain subscribers.
Rhapsody Unlimited subscribers can also create custom internet radio stations
based on their favorite artists, access over 50,000 artist based radio
stations or nearly 100 free pre-programmed Internet radio stations, and view
more than 1,500 music videos within the application.
In addition, Rhapsody Unlimited subscribers get a 10% discount on purchased downloads through the integrated music store. Downloaded songs are only 89 cents and most albums are $8.99. Current Rhapsody All Access subscribers can convert to Rhapsody Unlimited at no charge. At just $9.99 per month, Rhapsody Unlimited subscribers can listen to an unlimited amount of music for less than the cost of a typical CD. Rhapsody Unlimited is available for download at www.rhapsody.com.
Rhapsody To Go
Rhapsody To Go is an innovative portable subscription offering that will
give subscribers the convenience of enjoying their favorite music wherever
they go. In addition to enjoying all the benefits of the Rhapsody Unlimited
service, Rhapsody To Go subscribers can transfer an unlimited number of
downloads to compatible portable music players. The Rhapsody To Go service
costs $14.99 per month. Real recommends the iriver H10 and the Creative Zen
Micro portable music players for use with Rhapsody To Go. Real is committed
to providing consumers choice and will continue to add support for additional
devices.
As a special promotion, consumers who sign up for one year of the Rhapsody To Go service will receive a $100 mail-in rebate on an iriver H10 portable player. Rhapsody To Go is available for download at www.rhapsody.com.
* Service available for consumers in the USA only.
SOURCE RealNetworks, Inc.


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