New Price Comparison Shopping Site Saves Online Shoppers Time

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November 11, 2003 - Priceflo.com, a new online comparison-shopping site with cutting edge navigation and more research tools, is making it easier for consumers to find the perfect PC or consumer electronics product and locate the retailer or online e-tailer site with the best price.

Priceflo.com is an ideal source for shoppers looking to find the right product and the best deal. With more than 200,000 products and 3,000 categories to help narrow searches as well as an intuitive site structure and fast engine that reduce the search effort, Priceflo.com helps consumers zero-in on the desired item, review the features and identify the retailer or e-tailer where they will find the best bargain.

"We looked at other comparison shopping sites and discovered that consumers were wasting time because they weren't offered search capabilities that would help them drill down to the exact product," Elmer Morales, chairman and co-founder of Priceflo, said. "After a lot of focus group testing, we gained a clear understanding of customer needs. We then took the best of what we saw in our competitors and made Priceflo.com even better."

Priceflo covers product information and competitive pricing for everything from PC hardware, software and peripherals to cameras, home entertainment systems and video games.

Thousands of multi-level categories such as age group, manufacturer, product dimensions and even game genre help shoppers easily find their preferred product. For instance, when shopping for educational software, parents can browse by age and gender of their child, their child's favorite character and even their grade level to help identify the best product to buy. Once the category is identified, the range of products can be sorted by brand, price, consumer rating or the popularity of each product based on traffic to the site.

Priceflo assures that consumers have the information they need to make well-informed buying decisions. Detailed product descriptions, void of technical jargon, are available for most products. Priceflo is updated daily to reflect the latest products and prices from merchants.

Priceflo features products from all the top brick and mortar and online merchants. At launch, Priceflo.com lists PC and consumer electronic products being sold at Wal-Mart, Target, Buy.com, Computers4SURE, Overstock.com, Tech Depot, Office Depot, Dell and J&R Music & Computer World.

One helpful feature is consumer reviews. Priceflo invites buyers to post opinions about products they have purchased. Priceflo also offers its customers email alerts. If consumers sign up for Priceflo.com's product review alert, they will be notified any time someone posts a new review on the specified item. Shoppers can also sign up to be alerted when the product they are interested in is available from a listed retailer at their preferred price.

Priceflo.com's side-by-side comparison feature lets shoppers compare an unlimited number of items. With a click of the mouse, they can get product information, descriptions and prices for each product all on one screen.

Other site features include the top 100 searches and the hottest buys, which display what other users have been shopping for recently. High quality pictures of the products can be enlarged, allowing the shopper to zero-in on product detail, important when purchasing online.

Priceflo even keeps track of a shopper's recently viewed items for up to 30 days, so if he can't remember where he saw something, he can click on recently viewed products and start where he left off.

Performance was a key consideration when the Priceflo.com site was designed. The Priceflo development team created an efficient search algorithm and used state of the art technology that optimizes the site to ensure fast and efficient searches. "I shop online to save time," said Michael Brennan, a Priceflo beta user. "Priceflo.com makes that a reality."

For more information, visit www.Priceflo.com.

SOURCE Priceflo.com