New LiveManuals Online Tutorials for Nikon Consumers

New Feature Makes Learning to Use New Cameras Easy, FunNovember 12, 2001 - Nikon, the world leader in photography, today introduced LiveManuals to its product information site NikonUSA (www.nikonusa.com ), empowering consumers with the ability to learn even more about how to use a Nikon digital camera. Designed to function as an interactive online instruction booklet, each LiveManual offers consumers visual product demonstrations on how to use the camera, complete with multiple product views, clickable camera features and a guided tour of the product and its functions. And because Nikon recognizes that not all consumers learn the functionality of a digital camera or how to use their digital cameras in the same manner, the new addition of LiveManuals serves as a great supplement to the traditional black-and-white instruction book and lets customers experience each camera and its exclusive features in a hands-on, full-color, multimedia environment.

The Nikon Coolpix 995 and the Coolpix 775 are the first cameras on Nikonusa.com to feature the LiveManuals interactive product simulation.

"LiveManuals are a great addition to the site and truly make mastering our cameras much easier for our consumers," said Tracy Mack-Jackson, Manager of Internet Programs at Nikon Inc. "LiveManuals make learning to use a digital camera a hands-on experience - it's like having an expert right there in your living room, walking you through everything you need to know about your camera. This is a great tool for consumers to learn about their new camera and for those who want to see a demonstration of a camera's features before they go out to make the purchase."

LiveManuals make learning to use a Nikon digital camera simple for any user. The new feature gives Nikon consumers the ability to receive a personalized, live product demonstration and tutorial as often as necessary, and in the privacy of their own home, without having to rely merely on the instruction book that comes with the camera. LiveManuals serve as a valuable resource whenever a new question arises about a camera or its capabilities.

Each LiveManuals product sample is accompanied by a guided tour that provides a complete breakdown of each camera and its capabilities, as well as helpful tips on how to maximize the potential of the camera. The tour content covers simple topics such as camera introductions and digital photography basics for new users and continues through more advanced subjects such as image quality and file size. Consumers control the pace of the tours and can revisit any segment at any time for clarification.

Nikon will continue to implement new LiveManuals on NikonUSA.com for future products.

About Nikon
Nikon Inc., the world leader in precision optics, 35mm and digital imaging technology, is recognized for setting new standards in product design and performance in consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional 35mm film and digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Advanced Photo System cameras; 35mm compact cameras; Coolpix® compact digital cameras; Coolscan® digital film scanners; Nikonos® underwater photographic systems; and Nikon sports and recreational optics. The company plays an active role in supporting aspiring and advanced photographers through a variety of organizations, educational programs, events and workshops.

For product information, contact Nikon at (800) NIKON-UX or visit www.nikonusa.com , which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

SOURCE Nikon