New GE ClimateKeeper2 Takes Fresh Approach to Refrigeration

June 2004- "Goodbye soggy. Hello crispy." That's what consumers are saying now that GE's new refrigeration technology has hit the market. GE's new ClimateKeeper2 technology features two separate cooling systems - one for the freezer and one for the fresh food. An independent cooling system for the fresh food section allows humidity levels to increase substantially, helping keep food fresher longer.

Humidity plays an important role in keeping foods fresh. Most foods - meats, cheeses, fruits, and vegetables - prefer an environment high in humidity. Traditional refrigerators use a single evaporator system to circulate air between the freezer and fresh food sections. As a result, the cold, dry air moving from the freezer through the fresh food compartment can dry out foods.

The new ClimateKeeper2 system uses two evaporators to create two zones of air circulation. Almost everyone can relate to throwing away food because it has lost its freshness but by isolating the air in the fresh food section, GE has been able to significantly increase the humidity level and help foods retain their freshness longer.

In addition, because air is no longer circulated between the fresh food and freezer compartments, there is no odor transfer between compartments. No longer can ice trap the taste of foods being stored in the refrigerator. With ClimateKeeper2 technology, the freezer has its own cooling system and does not require defrosting as frequently.

Combined with GE's exclusive FrostGuard which uses adaptive defrost technology to defrost the freezer only when necessary, the risk of freezer burn is significantly reduced. This design also saves energy. In fact, all ClimateKeeper2 refrigerators meet the 2004 Energy Star standards.

ClimateKeeper2 also allows the refrigerator to run quietly… so quiet that purchasers are given a 30-day money-back guarantee that the ClimateKeeper2 will be the quietest refrigerator they ever owned!

"This product is GE's most technologically advanced refrigerator," said Jerry Rose, General Manager of Refrigeration, GE Consumer & Industrial. "No other GE refrigerator even comes close to offering all of the features and benefits of the Arctica refrigerator with ClimateKeeper2."

GE offers a size to fit every kitchen and a look to fit every design. New to the stainless steel models is a stainless sculptured handle and a stainless dispenser trim.

The ClimateKeeper2 technology is available within select GE Profile Arctica models. These refrigerators include all of the traditional features of the Arctica refrigerators, including CustomCool "express" settings that let you chill wines in minutes (instead of hours), thaw meats in hours (rather than days), and keeps specific foods at specific temperatures. Also, a TurboCool setting quickly cools the refrigerator after frequent door openings or when hot items are placed inside.

The GE Profile Arctica with ClimateKeeper2 technology (model# PSH23PSRSV) is available in stainless, white, bisque and black. The refrigerator is offered in a 23 cu ft. CustomStyle configuration with a suggested retail price range of $2599 to $3099.

For more information, consumers may visit www.geconsumerandindustrial.com.

SOURCE GE