New Egg & Muffin Toaster Brings the Breakfast Sandwich Home

July 18, 2005--Modern American mornings can now start with the ease and convenience of the popular egg and muffin sandwich at home and at a fraction of the cost charged by drive-thru establishments. Kitchenware developer and manufacturer Back to Basics, known for revitalizing the blender category with the "smoothie maker," today announced the introduction of the Egg & Muffin Toaster, an inventive new take on the typical toaster.

As a multi-function appliance, the Egg & Muffin Toaster expands the practical uses for this small electric by giving those with busy schedules more than just toast. The Egg & Muffin Toaster delivers in about four minutes a convenient and tasty morning meal that's both familiar and well liked. In addition to being a full-functioning toaster, the Egg & Muffin Toaster can simultaneously: 1) toast the bread, 2) cook an egg (poached or steam-scrambled), and 3) warm a pre-cooked slice of ham or sausage...or any combination of these three functions, in addition to boiling up to four eggs.

"With the new Egg & Muffin Toaster, Back to Basics continues to prove its ability of bringing to market new and better ways for the consumer to make the food they love," said CEO Randy Hales. "We're again creating a 'light bulb' moment for small electrics, this time in the toaster category."

The Egg & Muffin Toaster features wide toasting slots, an auto shut-off for individual toasting and poaching options, an easy-to-clean control touchpad, and light to dark toaster settings. It also includes a removable crumb tray for easy clean-up and cord storage. The toaster's "Egg/Toast" function directs cooking of both items to complete at the same time.

In preparation for the upcoming holiday season, Back to Basics has pre-sold into retail more than 350,000 Egg & Muffin Toaster units. The appliance will become available at retail locations nationwide in September 2005 and carries an MSRP of $49.99.

What began in 1971 with a few home canning and food storage products has grown into a dynamic and competitive housewares company. Still true to the company's heritage, today Back to Basics Products, Inc., designs and distributes kitchen countertop appliances that make food preparation easy and enjoyable, focusing on the principle of "back to things that work." The privately held Inc. 500 company (2003 & 2004) combines innovation and program marketing to deliver on the company's promise of Family, Food and Fun. For more information, visit www.backtobasicsproducts.com.

SOURCE Back to Basics Products, Inc.

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