New CRYSTAL LIGHT On The Go Shakes Up Bottled Water

March 2005 -- With bottled water consumption at an all time high and consumer demand for healthy beverage options increasing, the makers of CRYSTAL LIGHT are giving consumers the best of both worlds with the introduction of CRYSTAL LIGHT On The Go. This new beverage option comes in individual portable packets that hold the perfect amount of CRYSTAL LIGHT, that when mixed with 16.9 fl oz (0.5 liter) bottled water, turns plain water into a refreshing, flavorful, drink. This ultra-convenient, sugar free, beverage option is mixable right in your water bottle&just pour, shake and go! It allows consumers to enjoy the light and refreshing taste of CRYSTAL LIGHT wherever, whenever.

CRYSTAL LIGHT On The Go is perfect for people with busy, active lifestyles. Whether commuting to work, shopping at the mall or picking up the kids at soccer practice, CRYSTAL LIGHT On The Go gives consumers the opportunity to add some pizzazz to their bottled water. The ease and convenience of being able to spontaneously change the flavor of their bottled water, gives consumers more options to help meet the daily recommendation for water.

We know that consumers realize that water is good for them, but they are often bored with the taste, says Kimberly Snead, Brand Director for CRYSTAL LIGHT. By providing them with a way to wake up their bottled water, they receive all the benefits of drinking water and get the great, refreshing taste of Crystal Light - it’s the perfect combination.

CRYSTAL LIGHT On The Go is sugar free, low calorie (just 5 calories) and there are 0 grams of carbohydrates per serving. It’s the perfect option for people who choose not to consume a majority of their calories through beverages, but at the same time, are looking for a great-tasting, refreshing drink. For diabetic consumers, CRYSTAL LIGHT On The Go is a free exchange.

CRYSTAL LIGHT On The Go comes in four delicious flavors: Lemonade, Raspberry Ice, Iced Tea and Peach Tea. It is available in a 10-count (ten packets) and 14-count (14 packets) package. The suggested retail price for the 10-count carton is $3.29 and the 14-count package is $4.59. CRYSTAL LIGHT On The Go is currently available nationwide. For more information on CRYSTAL LIGHT products, visit www.kraftfoods.com.

SOURCE Kraft Foods