NAVTEQ Delivers Official Super Bowl XLIII Online Map, Event Guide

January 26, 2009 /PRNewswire/ -- NAVTEQ, a leading global provider of digital map data for location-based solutions and vehicle navigation, today announced it is providing mapping, traffic and content services to the National Football League (NFL) and the Tampa Bay Super Bowl Host Committee. NAVTEQ will assist the NFL and Host Committee with managing increased traffic volume with real-time congestion monitoring and provide fans and visitors with event venue maps and valuable Tampa Bay-area travel information.

As the provider of the official Super Bowl XLIII Online Map and Event Guide, NAVTEQ is working closely with the NFL and Host Committee to provide an array of location-based services including online and print maps identifying nearby lodging and restaurants, real-time traffic information with optimal travel routes and official guide information for event times and locations of Super Bowl-related activities for the entire Tampa Bay metropolitan area.

• The Official Online Map -- customized to meet the Host Committee's specific needs, the Online Map, now available at www.nfl.com/superbowl/43/guide/map, allows website visitors to explore venue maps and obtain driving directions for places of interest (POIs) in the greater Tampa Bay area.
• The Official Event Guide -- available at www.nfl.com/superbowl/43/guide, the Official Event Guide is a composite of all Super Bowl-related events with specified locations and times, venue maps and a full roster of area restaurants and accommodation options. The guide will be distributed in Tampa-area hotels, airports and onsite at official Super Bowl XLIII events.
• NAVTEQ Traffic -- provided by the NAVTEQ operations center based in Tampa Bay, traffic congestion monitoring will assist event organizers in managing the high volume of traffic in and around the Super Bowl venues. For fans and travelers, NAVTEQ's Traffic.com site offers continuous, up-to-the-minute traffic flow information, including average speed, delays and drive time information with alternate routes. Web users can go to www.traffic.com to sign up for free traffic alerts sent by email, phone or text messages to help them avoid Super Bowl-related congestion.

"It is great that these services are coming from a single provider," said Dave Houghton, director of events for the National Football League. "NAVTEQ's expertise in mapping will help our attendees plan a once in-a-lifetime experience. We appreciate NAVTEQ's efforts in developing these resources."

SOURCE NAVTEQ