Motorola to Offer Mobile Phone Covers Designed by Hard Candy Cosmetics Company

Interchangeable Colored and Textured Faceplates Allow Users to Customize The Look of Their Phone
April 17- Motorola today announced an alliance with trend-setting cosmetics company Hard Candy to design interchangeable colored and textured covers for the Motorola i50sx wireless phone. Motorola has agreed to introduce several cover sets, which will include Hard Candy-designed interchangeable faceplates with matching battery covers. These products will be demonstrated in the Victory Lap Exhibit sponsored by Motorola at the New York Auto Show this week.

The Hard Candy cover sets are expected to be available exclusively through the website www.myhardcandyphone.com beginning on May 1.

Cover set colors will coordinate with Hard Candy's popular nail polish colors and will feature the Hard Candy logo. The first Hard Candy cover set will be periwinkle with a velvety soft-touch texture and will be sold with a sample size of coordinating Hard Candy nail polish.

The Motorola i50sx model allows users to customize their handsets by downloading and running applications such as address books, calendars, games, and other applications, similar to the way users update their PCs or handheld computers.

"Young adults today demand a personalized look in their high-tech products to reflect their personalities and lifestyles," said Bill Werner, corporate vice president of Motorola and general manager of the company's iDEN Subscriber Group. "The Hard Candy cover sets will allow users to personalize the look of their phones, while the Motorola i50sx handset will allow users to customize the features and functions of their phones."

"We began working with Motorola because we realize young people like to customize their mobile phones to mirror their personal styles and individuality," said Dineh Mohajer, founder of Hard Candy. "The Hard Candy cover sets allow users to coordinate the look of their phones with their nail polish or their outfits."

SOURCE Motorola, Inc.

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