Motorola and Bloomingdale's Light Up the Night

November 2003 -- Motorola and Bloomingdale's today announced the Motorola i733 Limited Edition mobile phone, the "must-have" gift for every Bloomingdale's shopper's holiday list. This limited edition phone features an eye-catching, metallic bluish-purple color, brilliant color screen capable of displaying up to 65,000 colors, and multi-colored lights that come to life every time a user gets a call or opens the flip-style phone.

"Bloomingdale's prides itself on attracting fashion-forward customers who are always looking to identify the next big style trend," said Anne Keating, senior vice president of Bloomingdale's. "After the success of the previous four Motorola limited edition mobile phones sold through Bloomingdale's, we are pleased to offer holiday shoppers the Motorola i733 Limited Edition phone as the ultimate fashion accessory."

While the phone is stylish and sleek, it also offers advance technology features. Its GPS technology allows users to access location-based services such as turn-by-turn driving directions, maps, and local areas of interest. Additional features include Internet access*, integrated speakerphone, a two-way radio that enables instant communications from coast to coast, and ring tones users can assign to specific individuals in the phone book*.

"Motorola provides users with mobile phones that fuse function, fashion and lifestyle," said Rey More', senior vice president and general manager, Motorola's iDEN Subscriber Group. "The Motorola i733 Limited Edition phone is another example of how Motorola works with companies such as Bloomingdale's to take mobile phones to the next level by incorporating usable features and great style."

The phone offers several pre-installed Java applications including THQ Wireless Darts, dwango Racing, Animobile's Dead Ahead and CalcTool as well as several exclusive wallpaper designs. Pre-installed ring tones include "In Da Club" and "Crazy in Love". Weighing only four ounces and measuring 4.8 x 1 x 2 inches, the Motorola i733 Limited Edition phone is the smallest Motorola phone ever sold by Bloomingdale's.

The Motorola i733 Limited Edition phone is available at Bloomingdale's stores for $549. Service is available through Nextel Communications in the United States. To purchase the phone, please call the Bloomingdale's Men's Shopping Service at 212-705-3030.

For further information on iDEN handsets, visit www.motorola.com/iden.

For more information, please visit www.motorola.com.

* Network and subscription dependent feature. Not available in all areas.

SOURCE Motorola