Michael Jordan Launches Men’s Grooming Products

January 2005--From the single most recognizable athlete of the century, Michael Jordan, comes a brand new, high-performance line of grooming products designed specifically for the active man. As an all around American icon, Michael Jordon Grooming brings “class to mass” with a sophisticated, yet approachable and highly effective product line that aims to appeal to all men.

“Be it basketball, baseball, golf or grooming, Michael Jordan is a champion. He settles for nothing less than perfect performance in all aspects of his life,” says Raymond Piergiorgi, Chief Operating Officer of New York-based Five Star Fragrance Company, the licensee of the Michael Jordon fragrances and grooming products. “It was in this spirit that Michael Jordan Grooming was created,” he adds.

Featuring eight innovative, technologically superior products formulated for true performance, Michael Jordan Grooming was designed in conjunction with the champion himself to deliver winning results.

Packaged in his signature red and black color scheme, the Michael Jordan Grooming products are lightweight and ideal for travel or in the gym bag. They are suitable for all skin and hair types and boast a fresh, clean, masculine scent that won’t compete with an individual’s personal fragrance. The Michael Jordan Grooming Collection consists of:

Easy Glide Shave Oil (S.RP. $7.99) – Designed to minimize nicks and razor burn by adding moisture to your shave, this innovative alternative to shaving cream is ideal for use on the face or scalp. Infused with beneficial moisturizers including Shea Butter, Avocado and Soy and skin revitalizers like Peppermint, Eucalyptus and Vitamin E, Easy Glide Shave Oil leaves skin looking and feeling amazing!

Aloe Shave Gel (S.R.P $7.99) – Formulated to reduce razor burn and irritation (even on the most sensitive skin) this unique, bottled shave gel provides skin and scalp with the smoothest, closest shave possible. It contains Aloe Vera to soothe skin and Peppermint Oil to provide a cool and refreshing finish.

After Shave Skin Toner (S.R.P. $7.99) --This refreshing after-shave locks in moisture and minimizes oil for a shine-free finish and healthy looking skin. Ideal for use on the face or scalp, it contains triple distilled Peppermint Oil to seal open pores and Pro-Vitamin B-5 to soothe irritation.

Daily Conditioning Shampoo (S.R.P. $6.95) – Ideal for use on all hair types, this gentle, invigorating 2-in-1 shampoo and conditioner removes impurities from the scalp and hair and seals in protein and moisture. Recommended for daily use, it contains triple distilled Peppermint Oil to stimulate the scalp, natural Alpha Hydroxy Acids to strip out impurities and special conditioners to leave hair looking and feeling healthier and more manageable.

Thickening Shampoo (S.R.P. $6.95) – Formulated to pump up fine or thin hair, this scalp-stimulating formula is infused with natural Alpha Hydroxy Acids and Biotin to swell the hair shaft – adding volume and promoting healthier, thicker hair and better scalp coverage.

Extreme Styling Gel (S.R.P. $7.99) – Designed to provide firm hold -- even on the most radical styles – this alcohol-free formula won’t flake, harden or dry out hair.

Pomade (S.R.P. $7.99) – Ideal for creating slicked back styles this innovative lightweight formulation and texture has just the right amount of hold, shine and control without stiffness. It can be used alone, or mixed with any styling product for added shine and definition.

Fiber Cream (S.R.P. $7.99) – This lightweight hair sculpting cream swells the hair shaft for thicker, fuller looking hair. Unlike gel formulas, it leaves hair with a “shine-free” finish.

“I am proud to bring my Michael Jordan Grooming Collection to the guys everywhere,” says Michael Jordan. “Active men can now find their own inner grooming champion with these incredible, high performance products.”

The Michael Jordan Grooming Collection will be available at mass merchandisers nationwide in Spring 2005.